Social Communication
and Public Relations

Field of study:
Management
Type:
Graduate (Master)
Field of study:
Management
Duration of study:
2 years (4 semesters)
Mode:
full-time |
Now also available online
Obtained title:
master
Language:
Polish | English
https://vizja.pl/en/specjalizacja/komunikacja-spoleczna-i-public-relations/|https://vizja.pl/en|komunikacja-spoleczna-i-public-relations
PolishEnglish

Why You should choose this study programme

In today's world, communication is the lifeblood of any business or organization. The development of digital technology, especially social media, makes communication skills and the ability to create an image important not only in large companies.

In this program you will learn about the functioning of the modern media, communication techniques and the psychological secrets of persuasion. You will learn a marketing approach to managing and building and controlling complex outreach campaigns.. 

 

What You can do after this study programme

After completing this specialization, the world of media and advertising will open up to you. You will find employment, among other things, in public relations agencies, advertising agencies, central offices, departments of social communication and public relations of companies in various industries, public administration, banks, social organizations, political parties, and also as a press officer, specialist in media relations or promotion. 

 

This programme
is for You, if:

You are a communicative person
Creativity is your element and new challenges are a pleasure for you
You are looking for an interesting and engaging job in a dynamic environment

Degree programme and study structure

second-cycle studies (graduate studies)

they last
2 years (4 semesters)
are worth
120 ECTS credits
(European Credit Transfer and Accumulation System)
end with
a master's degree

The education model is focused on management subjects and specialization subjects. 

 

First year of study

The first two semesters comprise courses taken together for all students in a given field of study. 

First semester
Subject name Cummulative amount of ECTS points Lecture method Cummulative amount of hours (ST/NST)
STATISTICAL METHODS 7 L, D 60/40
ENTREPRENEURSHIP 7 L, D 60/40
PUBLIC RELATIONS 4 L 30/16
MANAGEMENT CONCEPTS 4 L 30/24
ETHICS IN MANAGEMENT 4 S 30/16
CIVIL LAW 4 S 30/16
Second semester
Subject name Cummulative amount of ECTS points Lecture method Cummulative amount of hours (ST/NST)
STRATEGIC MANAGEMENT 7 L, D 60/40
ART OF NEGOTIATION 7 L, D 46/32
INTERNATIONAL MARKETING 6 L 30/24
COMMERCIAL LAW 5 L 30/16
MODERN BUSINESS PROCESS MANAGEMENT 5 L 30/16

Second year of study

In the second year, you can choose courses in social communication and public relations to gain specialist training in this area. In semester III you should choose two out of three courses conducted in the form of lectures and discussions, and two out of three courses in the form of seminars. In semester IV – you must choose three of the four courses taught in the form of seminar. 

Third semester
Subject name Cummulative amount of ECTS points Lecture method Cummulative amount of hours (ST/NST)
IT MANAGEMENT SYSTEMS 6 L, D 60/40
LOGISTICS 6 L, D 60/40
TOTAL QUALITY MANAGEMENT 6 L, D 60/40
SOCIAL COMMUNICATION 4 d 30/16
MASS MEDIA AND PUBLIC OPINION 4 d 30/16
INTERPERSONAL COMMUNICATION TRAINING 4 d 30/16
Fourth semester
Subject name Cummulative amount of ECTS points Lecture method Cummulative amount of hours (ST/NST)
MEDIA RELATIONS 5 S 30/24
MARKETING ON THE ENTERPRISE MARKET 5 S 30/24
PSYCHOLOGY OF PERSUASION AND PROPAGANDA 5 S 30/24
MANAGEMENT OF THE INFRMATION COMPAIGN 5 S 30/24

Starting from semester three, students also participate in a undergraduate thesis seminar, during which they prepare their master’s thesis under the supervision of a supervisor. The diploma examination with a thesis defence concludes the studies and allows for the award of the Master’s degree. 

Tuition fees

Fixed tuition - flexible payments

By choosing to study at UEHS, you can be sure that the tuition fee will not change throughout the duration of your studies. You can pay the tuition fee once for the entire year of study or spread over a semester payment. This allows you to decide how you want to plan your expenses.

Register now and get a discount

Candidates who apply and pay tuition fees now, will receive an exclusive discount of 500 Euro for the first year of study!

 

 

 

 

Fees

EU&OTHER COUNTRIES GROUP
Year of study Annually Per semester
1st year 2700 EUROS 1500 EUROS
2nd year 2700 EUROS 1500 EUROS
OTHER COUNTRIES
Year of study Annually Per semester
1st year 3700 EUROS 2000 EUROS
2nd year 3700 EUROS 2000 EUROS

EU and other countries group
This group includes citizens of the countries member states of the European Union and the following countries citizens: Azerbaijan, Belarus, Bosnia and Herzegovina, Montenegro, Georgia, Kazakhstan, Kosovo, Kyrgyzstan, Macedonia, Moldova, Russia, Serbia, Tajikistan, Turkey, Turkmenistan, Ukraine, Uzbekistan.

Other countries
The citizens of all the remaining countries.

Scholarships - easier than you think

While studying at UEHS, you can take advantage of a wide range of financial support from the state budget and European funds, as well as benefit from special discounts with UEHS discount program

You can submit most scholarship applications quickly and easily through your online account.  

Scholarship
The scholarship may be awarded to any student who obtained an average grade not lower than 4.5 in a academic year given.

In the academic year 2020/2021, the University of Economics and Humanities in Warsaw awarded 292 Rector’s Scholarships, ranging from PLN 450 /month to PLN 650 /month, depending on the average or achievements. For outstanding sport, artistic or scientific achievements, the Scholarship Committee awarded scholarships of PLN 450 /month.

Detailed information on the possibility of applying for the Rector’s Scholarship is available in the “MojeAEH” system.

Sports scholarships

A sports scholarship may be awarded to a student who excels in sport achievements at least national level. In addition we also encourage our students to take part in additional support programs- eg. the National Academic Representation.

Young sportsmen can count on financial support in the amount of PLN 450 /month.

Detailed information on the possibility of applying for sports scholarship is available in the “MojeAEH” system.

Social scholarships

A social scholarship may be awarded to a student who is in a difficult financial situation. In the academic year 2020/2021, the amount of income per person in the student’s family entitling to receive a scholarship was set at an amount not higher than PLN 1,051.70.

Depending on the monthly net income, scholarships ranging from PLN 1,050 / month to PLN 1,250 /month were awarded per one student’s family member.

Detailed information on the possibility of applying for a social scholarship is available in the “MojeAEH” system.

Special scholarships for disabled people

A scholarship for people with disabilities may be awarded to a student who has a disability certificate, a disability degree certificate, a ZUS certifying physician’s certificate, a disability group certificate or a certificate of permanent or long-term incapacity to work on a farm.

In the 2020/2021 academic year, depending on the degree of disability, 79 scholarships for people with disabilities were awarded, ranging from PLN 800 /month to PLN 1000 /month.

Detailed information on the possibility of applying for a scholarship for people with disabilities is available in the “MojeAEH” system.

Allowances

The allowance is a form of emergency financial assistance. Any student who found himself temporarily in a difficult life situation resulting from random events beyond the student’s control can apply for it.

The allowance may be granted twice in one academic year, and the allowance is not granted twice for the same random event. Difficult life situations caused by the COVID-19 pandemic are an exception.

In 2020, we granted 64 allowances for a total of PLN 113,200.50. The allowances, depending on the student’s situation, were paid in the amount of PLN 1,000 to PLN 2,500 at a time.
Detailed information on the possibility of applying for the allowance is available in the “MojeAEH” system.

This is what makes us different

2020/2021 academic year
292 Rector’s Scholarships
106 social scholarships
79 scholarships for people with disabilities

PLN 1,890,289.35 was spent in 2019 on scholarships
PLN 2,911,662.50 was spent in 2020 on scholarships

Rector’s Scholarship – highest average: 5.79