Neuromarketing
first-cycle studies
Psychology
Why are these studies worth choosing?
The modern market is full of offers of products and services. To make those attractive for clients, companies carry out research on customer needs, preferences and behaviours.
The program of this specialization was created in response to the growing need for research in the area of consumer needs, so that the companies may adjust their policies and products to those needs.
What You can do after this study programme
Completing this specialization will prepare you to conduct marketing research based on versatile knowledge of psychological processes and methods. After graduation, you will be preparedable to find seek employment in research centres, marketing agencies, international companies, advertising agencies etc.
This program
is for you if:
Curriculum and study structure
Bachelor's Studies
The program of studies covers issues related to the understanding of psychological knowledge as well as neuropsychological foundations of consumer behaviour.
First year of studies
The first year of studies covers a broad array of subjects that provide you with solid and versatile knowledge of core psychological concepts, theories and methods as well as essential psychological skills. From the second semester onwards, the classes introduce more and more detailed content specific to the Neuromarketing specialization.
- First semester
- Second semester
| Subject | ECTS | Form of classes | Total number of lesson hours (STATIONARY / NON-STATIONARY) |
| OCCUPATIONAL HEALTH AND SAFETY | 0 | LECTURES | 8/4 |
| ACADEMIC SKILLS | 2 | LECTURES | 15/8 |
| INTRODUCTION TO PHILOSOPHY | 4 | LECTURES | 30/16 |
| FOUNDATIONS OF SOCIAL COMMUNICATION | 4 | LECTURES | 30/16 |
| STUDY OF STATE, LAW AND POLITICS | 5 | LECTURES | 30/24 |
| Management of financial institution | 4 | DISCUSSION | 20/24 |
| INTRODUCTION TO PSYCHOLOGY | 4 | LECTURES | 30/24 |
| ORGANIZATION AND MANAGEMENT THEORY | 5 | LECTURES | 30/24 |
| FUNDAMENTALS OF ECONOMICS | 5 | LECTURES | 30/24 |
| Subject | ECTS | Form of classes | Total number of lesson hours (STATIONARY / NON-STATIONARY) |
| FOREIGN LANGUAGE | 2 | EXERCISES | 24/16 |
| RESEARCH METHODOLOGY IN SOCIAL SCIENCES | 4 | DISCUSSION | 24/16 |
| HISTORY OF PSYCHOLOGICAL THOUGHT | 4 | LECTURES | 30/16 |
| QUANTITATIVE METHODS - STATISTICS | 6 | LECTURES+EXERCISES | 60/40 |
| LOGICS | 4 | DISCUSSION | 30/24 |
| BIOLOGICAL PSYCHOLOGY | 4 | LECTURES | 30/24 |
| SPORT AND LEISURE ACTIVITIES | 0 | EXERCISES | 30/0 |
| COGNITIVE PSYCHOLOGY | 6 | LECTURES+EXERCISES | 60/40 |
Second year of studies
During the second year of studies, subjects focused on the chosen field of study are introduced to the curriculum. They allow you to deepen your knowledge and acquire competences necessary to understand and use knowledge in the field of psychology and marketing.
- Third semester
- Fourth semester
| Subject | ECTS | Form of classes | Total number of lesson hours (STATIONARY / NON-STATIONARY) |
| FOREIGN LANGUAGE | 2 | EXERCISES | 30/16 |
| SPORT AND LEISURE ACTIVITIES | 0 | EXERCISES | 30/0 |
| STATISTICS – APPLICATIONS TO PSYCHOLOGY | 8 | LECTURES+EXERCISES | 54/40 |
| PSYCHOLOGY OF PERSONALITY | 6 | LECTURES | 30/24 |
| SOCIAL PSYCHOLOGY | 8 | LECTURES, EXERCISES | 54/32 |
| FUNDAMENTALS OF MARKETING | 5 | LECTURES | 30/24 |
| FUNDAMENTALS OF ADVERTISING | 4 | LECTURES | 30/24 |
| Subject | ECTS | Form of classes | Total number of lesson hours (STATIONARY / NON-STATIONARY) |
| NEUROPSYCHOLOGY | 2 | EXERCISES | 24/24 |
| FOREIGN LANGUAGE | 2 | EXERCISES | 24/16 |
| METHODOLOGY OF PSYCHOLOGICAL RESEARCH | 5 | DISCUSSION | 24/24 |
| EMOTIONS AND MOTIVATION | 7 | LECTURES+EXERCISES | 54/32 |
| PSYCHOLOGY OF INDIVIDUAL DIFFERENCES | 5 | LECTURES | 30/24 |
| MARKETING RESEARCH | 4 | LECTURES | 30/24 |
Third year of studies
In the third year of studies, subjects specific to the Neuromarketing specialization are continued. At this stage, you will learn the techniques of neuromarketing research, as well as deepen your knowledge of psychological diagnosis and get prepared for the diploma examination to obtain the bachelor’s degree.
- Fifth semester
- Sixth semester
| Subject | ECTS | Form of classes | Total number of lesson hours (STATIONARY / NON-STATIONARY) |
| FOREIGN LANGUAGE | 2 | EXERCISES | 24/16 |
| PSYCHOLOGICAL DIAGNOSIS | 8 | LECTURES+EXERCISES | 54/40 |
| PSYCHOPATHOLOGY | 6 | LECTURES | 30/24 |
| NEUROMARKETING RESEARCH - EYE TRACKER TECHNIQUES | 4 | EXERCISES | 30/16 |
| MARKETING RESEARCH - EEG TECHNIQUES | 4 | EXERCISES | 60/32 |
| OPTIONAL COURSES | 4 | DISCUSSION | 30/16 |
| Subject | ECTS | Form of classes | Total number of lesson hours (STATIONARY / NON-STATIONARY) |
| ETHICS OF PSYCHOLOGICAL PROFESSION | 3 | DISCUSSION | 24/16 |
| PSYCHOMETRICS | 8 | LECTURES+EXERCISES | 54/32 |
| BASICS OF PSYCHOLOGICAL COUNSELING | 5 | EXERCISES | 30/16 |
| ECONOMIC PSYCHOLOGY | 5 | EXERCISES | 30/16 |
| DIPLOMA EXAM | 4 | OWN WORK | 100/100 |
| MARKETING RESEARCH - EEG TECHNIQUES | 5 | EXERCISES | 30/16 |
Tuition fees
Fixed tuition - flexible payments
By choosing to study at UEHS, you can be sure that the tuition fee will not change throughout the duration of your studies. You can pay the tuition fee once for the entire year of study or spread over a semester payment. This allows you to decide how you want to plan your expenses.
Reduce the cost of your studies
As part of the UEHS discount programme, you can take advantage of various reductions and promotions. They are usually applied in the first year of study. It means that your tuition fees will be reduced by the amount of the discounts granted. Candidates who register and pay their tuition fees within one month of registration will receive an English language course for free. The course covers 80 hours of English classes and 20 hours of classes of Polish culture.
Fees
- EU&CIS COUNTRIES
- OTHER COUNTRIES
| Year of study | Annually | Per semester |
| 1st year | 2600 EUROS | 1450 EUROS |
| 2nd year | 2600 EUROS | 1450 EUROS |
| Year of study | Annually | Per semester |
| 1st year | 3600 EUROS | 1950 EUROS |
| 2nd year | 3600 EUROS | 1950 EUROS |
CIS COUNTRIES
Commonwealth of Independent States: Azerbaijan, Belarus, Bosnia and Herzegovina, Montenegro, Georgia, Kazakhstan, Kosovo, Kyrgystan, Macedonia, Moldova, Russia, Serbia, Tajikistan, Turkey, Turkmenistan, Ukraine, Uzbekistan.
EU COUNTRIES
All member states of the European Union. List of member states: https://europa.eu/european-union/about-eu/countries_en.
OTHER COUNTRIES
Countries that are not members of the CIS or EU.
Scholarships - easier than you think
While studying at UEHS, you can take advantage of a wide range of financial support from the state budget and European funds, as well as benefit from special discounts with UEHS discount program
You can submit most scholarship applications quickly and easily through your online account.
In the academic year 2020/2021, the University of Economics and Humanities in Warsaw awarded 292 Rector’s Scholarships, ranging from PLN 450 /month to PLN 650 /month, depending on the average or achievements. For outstanding sport, artistic or scientific achievements, the Scholarship Committee awarded scholarships of PLN 450 /month.
Detailed information on the possibility of applying for the Rector’s Scholarship is available in the “MojeAEH” system.
A sports scholarship may be awarded to a student who excels in sport achievements at least national level. In addition we also encourage our students to take part in additional support programs- eg. the National Academic Representation.
Young sportsmen can count on financial support in the amount of PLN 450 /month.
Detailed information on the possibility of applying for sports scholarship is available in the “MojeAEH” system.
A social scholarship may be awarded to a student who is in a difficult financial situation. In the academic year 2020/2021, the amount of income per person in the student’s family entitling to receive a scholarship was set at an amount not higher than PLN 1,051.70.
Depending on the monthly net income, scholarships ranging from PLN 1,050 / month to PLN 1,250 /month were awarded per one student’s family member.
Detailed information on the possibility of applying for a social scholarship is available in the “MojeAEH” system.
A scholarship for people with disabilities may be awarded to a student who has a disability certificate, a disability degree certificate, a ZUS certifying physician’s certificate, a disability group certificate or a certificate of permanent or long-term incapacity to work on a farm.
In the 2020/2021 academic year, depending on the degree of disability, 79 scholarships for people with disabilities were awarded, ranging from PLN 800 /month to PLN 1000 /month.
Detailed information on the possibility of applying for a scholarship for people with disabilities is available in the “MojeAEH” system.
The allowance is a form of emergency financial assistance. Any student who found himself temporarily in a difficult life situation resulting from random events beyond the student’s control can apply for it.
The allowance may be granted twice in one academic year, and the allowance is not granted twice for the same random event. Difficult life situations caused by the COVID-19 pandemic are an exception.
In 2020, we granted 64 allowances for a total of PLN 113,200.50. The allowances, depending on the student’s situation, were paid in the amount of PLN 1,000 to PLN 2,500 at a time.
Detailed information on the possibility of applying for the allowance is available in the “MojeAEH” system.
2020/2021 academic year
292 Rector’s Scholarships
106 social scholarships
79 scholarships for people with disabilities
PLN 1,890,289.35 was spent in 2019 on scholarships
PLN 2,911,662.50 was spent in 2020 on scholarships
Rector’s Scholarship – highest average: 5.79