Neuromarketing

Type:
first-cycle studies
Field of study:
Psychology
Type:
first-cycle studies
Field of study:
Psychology
Duration of study:
3 years (6 semesters)
Mode of study:
full-time | part-time | online
Obtained title:
bachelor's degree
Language:
Polish | English
PolishEnglish

Why are these studies worth choosing?

The modern market is full of offers of products and services. To make those attractive for clients, companies carry out research on customer needs, preferences and behaviours.

The program of this specialization was created in response to the growing need for research in the area of consumer needs, so that the companies may adjust their policies and products to those needs.

What You can do after this study programme

Completing this specialization will prepare you to conduct marketing research based on versatile knowledge of psychological processes and methods. After graduation, you will be preparedable to find seek employment in research centres, marketing agencies, international companies, advertising agencies etc.

This program
is for you if:

You are interested in the phenomen related to consumerism
You like to observe people and their behaviour
You want to combine passion for psychology and marketing in your professional carrier

Curriculum and study structure

Bachelor's Studies

they last
3 years (6 semesters)
are worth
180 ECTS credits
(European Credit Transfer and Accumulation System)
end with a
bachelor's degree

The program of studies covers issues related to the understanding of psychological knowledge as well as neuropsychological foundations of consumer behaviour.

First year of studies

The first year of studies covers a broad array of subjects that provide you with solid and versatile knowledge of core psychological concepts, theories and methods as well as essential psychological skills. From the second semester onwards, the classes introduce more and more detailed content specific to the Neuromarketing specialization. 

 

First semester
Subject ECTS Form of classes Total number
of lesson hours
(STATIONARY / NON-STATIONARY)
OCCUPATIONAL HEALTH AND SAFETY 0 LECTURES 8/4
ACADEMIC SKILLS 2 LECTURES 15/8
INTRODUCTION TO PHILOSOPHY 4 LECTURES 30/16
FOUNDATIONS OF SOCIAL COMMUNICATION 4 LECTURES 30/16
STUDY OF STATE, LAW AND POLITICS 5 LECTURES 30/24
Management of financial institution 4 DISCUSSION 20/24
INTRODUCTION TO PSYCHOLOGY 4 LECTURES 30/24
ORGANIZATION AND MANAGEMENT THEORY 5 LECTURES 30/24
FUNDAMENTALS OF ECONOMICS 5 LECTURES 30/24
Second semester
Subject ECTS Form of classes Total number
of lesson hours
(STATIONARY / NON-STATIONARY)
FOREIGN LANGUAGE 2 EXERCISES 24/16
RESEARCH METHODOLOGY IN SOCIAL SCIENCES 4 DISCUSSION 24/16
HISTORY OF PSYCHOLOGICAL THOUGHT 4 LECTURES 30/16
QUANTITATIVE METHODS - STATISTICS 6 LECTURES+EXERCISES 60/40
LOGICS 4 DISCUSSION 30/24
BIOLOGICAL PSYCHOLOGY 4 LECTURES 30/24
SPORT AND LEISURE ACTIVITIES 0 EXERCISES 30/0
COGNITIVE PSYCHOLOGY 6 LECTURES+EXERCISES 60/40

Second year of studies

During the second year of studies, subjects focused on the chosen field of study are introduced to the curriculum. They allow you to deepen your knowledge and acquire competences necessary to understand and use knowledge in the field of psychology and marketing. 

 

 

Third semester
Subject ECTS Form of classes Total number
of lesson hours
(STATIONARY / NON-STATIONARY)
FOREIGN LANGUAGE 2 EXERCISES 30/16
SPORT AND LEISURE ACTIVITIES 0 EXERCISES 30/0
STATISTICS – APPLICATIONS TO PSYCHOLOGY 8 LECTURES+EXERCISES 54/40
PSYCHOLOGY OF PERSONALITY 6 LECTURES 30/24
SOCIAL PSYCHOLOGY 8 LECTURES, EXERCISES 54/32
FUNDAMENTALS OF MARKETING 5 LECTURES 30/24
FUNDAMENTALS OF ADVERTISING 4 LECTURES 30/24
Fourth semester
Subject ECTS Form of classes Total number
of lesson hours
(STATIONARY / NON-STATIONARY)
NEUROPSYCHOLOGY 2 EXERCISES 24/24
FOREIGN LANGUAGE 2 EXERCISES 24/16
METHODOLOGY OF PSYCHOLOGICAL RESEARCH 5 DISCUSSION 24/24
EMOTIONS AND MOTIVATION 7 LECTURES+EXERCISES 54/32
PSYCHOLOGY OF INDIVIDUAL DIFFERENCES 5 LECTURES 30/24
MARKETING RESEARCH 4 LECTURES 30/24

Third year of studies

In the third year of studies, subjects specific to the Neuromarketing specialization are continued. At this stage, you will learn the techniques of neuromarketing research, as well as deepen your knowledge of psychological diagnosis and get prepared for the diploma examination to obtain the bachelor’s degree.

 

Fifth semester
Subject ECTS Form of classes Total number
of lesson hours
(STATIONARY / NON-STATIONARY)
FOREIGN LANGUAGE 2 EXERCISES 24/16
PSYCHOLOGICAL DIAGNOSIS 8 LECTURES+EXERCISES 54/40
PSYCHOPATHOLOGY 6 LECTURES 30/24
NEUROMARKETING RESEARCH - EYE TRACKER TECHNIQUES 4 EXERCISES 30/16
MARKETING RESEARCH - EEG TECHNIQUES 4 EXERCISES 60/32
OPTIONAL COURSES 4 DISCUSSION 30/16
Sixth semester
Subject ECTS Form of classes Total number
of lesson hours
(STATIONARY / NON-STATIONARY)
ETHICS OF PSYCHOLOGICAL PROFESSION 3 DISCUSSION 24/16
PSYCHOMETRICS 8 LECTURES+EXERCISES 54/32
BASICS OF PSYCHOLOGICAL COUNSELING 5 EXERCISES 30/16
ECONOMIC PSYCHOLOGY 5 EXERCISES 30/16
DIPLOMA EXAM 4 OWN WORK 100/100
MARKETING RESEARCH - EEG TECHNIQUES 5 EXERCISES 30/16

Tuition fees

Fixed tuition - flexible payments

By choosing to study at UEHS, you can be sure that the tuition fee will not change throughout the duration of your studies. You can pay the tuition fee once for the entire year of study or spread over a semester payment. This allows you to decide how you want to plan your expenses.

Reduce the cost of your studies

As part of the UEHS discount programme, you can take advantage of various reductions and promotions. They are usually applied in the first year of study. It means that your tuition fees will be reduced by the amount of the discounts granted. Candidates who register and pay their tuition fees within one month of registration will receive an English language course for free. The course covers 80 hours of English classes and 20 hours of  classes of Polish culture.

Fees

EU&CIS COUNTRIES
Year of study Annually Per semester
1st year 2600 EUROS 1450 EUROS
2nd year 2600 EUROS 1450 EUROS
OTHER COUNTRIES
Year of study Annually Per semester
1st year 3600 EUROS 1950 EUROS
2nd year 3600 EUROS 1950 EUROS

CIS COUNTRIES
Commonwealth of Independent States: Azerbaijan, Belarus, Bosnia and Herzegovina, Montenegro, Georgia, Kazakhstan, Kosovo, Kyrgystan, Macedonia, Moldova, Russia, Serbia, Tajikistan, Turkey, Turkmenistan, Ukraine, Uzbekistan.

EU COUNTRIES
All member states of the European Union. List of member states: https://europa.eu/european-union/about-eu/countries_en.

OTHER COUNTRIES
Countries that are not members of the CIS or EU.

Scholarships - easier than you think

While studying at UEHS, you can take advantage of a wide range of financial support from the state budget and European funds, as well as benefit from special discounts with UEHS discount program

You can submit most scholarship applications quickly and easily through your online account.  

Scholarship
The scholarship may be awarded to any student who obtained an average grade not lower than 4.5 in a academic year given.

In the academic year 2020/2021, the University of Economics and Humanities in Warsaw awarded 292 Rector’s Scholarships, ranging from PLN 450 /month to PLN 650 /month, depending on the average or achievements. For outstanding sport, artistic or scientific achievements, the Scholarship Committee awarded scholarships of PLN 450 /month.

Detailed information on the possibility of applying for the Rector’s Scholarship is available in the “MojeAEH” system.

Sports scholarships

A sports scholarship may be awarded to a student who excels in sport achievements at least national level. In addition we also encourage our students to take part in additional support programs- eg. the National Academic Representation.

Young sportsmen can count on financial support in the amount of PLN 450 /month.

Detailed information on the possibility of applying for sports scholarship is available in the “MojeAEH” system.

Social scholarships

A social scholarship may be awarded to a student who is in a difficult financial situation. In the academic year 2020/2021, the amount of income per person in the student’s family entitling to receive a scholarship was set at an amount not higher than PLN 1,051.70.

Depending on the monthly net income, scholarships ranging from PLN 1,050 / month to PLN 1,250 /month were awarded per one student’s family member.

Detailed information on the possibility of applying for a social scholarship is available in the “MojeAEH” system.

Special scholarships for disabled people

A scholarship for people with disabilities may be awarded to a student who has a disability certificate, a disability degree certificate, a ZUS certifying physician’s certificate, a disability group certificate or a certificate of permanent or long-term incapacity to work on a farm.

In the 2020/2021 academic year, depending on the degree of disability, 79 scholarships for people with disabilities were awarded, ranging from PLN 800 /month to PLN 1000 /month.

Detailed information on the possibility of applying for a scholarship for people with disabilities is available in the “MojeAEH” system.

Allowances

The allowance is a form of emergency financial assistance. Any student who found himself temporarily in a difficult life situation resulting from random events beyond the student’s control can apply for it.

The allowance may be granted twice in one academic year, and the allowance is not granted twice for the same random event. Difficult life situations caused by the COVID-19 pandemic are an exception.

In 2020, we granted 64 allowances for a total of PLN 113,200.50. The allowances, depending on the student’s situation, were paid in the amount of PLN 1,000 to PLN 2,500 at a time.
Detailed information on the possibility of applying for the allowance is available in the “MojeAEH” system.

This is what makes us different

2020/2021 academic year
292 Rector’s Scholarships
106 social scholarships
79 scholarships for people with disabilities

PLN 1,890,289.35 was spent in 2019 on scholarships
PLN 2,911,662.50 was spent in 2020 on scholarships

Rector’s Scholarship – highest average: 5.79