Watch Business
Undergraduate (Bachelor)
Luxury Business
Why are these studies worth choosing?
Are you fascinated by the world of exclusive brands and the concept of luxury in both cultural and economic contexts? Choose a modern study programme that opens the door to a dynamic industry combining prestige, innovation and global marketing strategies. The bachelor’s degree in Luxury Business at VIZJA University is designed for future experts in the premium market who want to build strong luxury brands and manage their image on an international scale—supported by solid economic and managerial knowledge, and an understanding of industry-specific practices and standards.
The curriculum covers topics such as luxury brand management, sensory marketing, communication strategies, premium consumer psychology, and the ethics and sustainability of the luxury industry.
As a student, you will gain insight into how the luxury sector operates across industries such as fashion, jewellery, cosmetics, hospitality, real estate and automotive. You will also develop key skills and competencies needed to work in branding agencies, consulting firms, global fashion houses or premium start-ups. Teaching is delivered in a modern, hands-on format, with an emphasis on case studies and sessions led by professionals from the luxury goods market.
As part of the programme, you may choose a unique study path: Watch Business —which includes a dedicated set of courses on luxury watch brands, precision mechanisms, and management in the haute horlogerie industry.
What can you do after graduation?
Completing the Luxury Business programme with a study path in Watch Business will give you a strong foundation for developing a career in exclusive market segments—especially in the field of luxury watches and high-end watchmaking services. You will be prepared to work as a brand manager, luxury marketing specialist, VIP client advisor, boutique manager, or brand strategy and development consultant.
The knowledge and skills you gain during your studies will also help you confidently and effectively launch your own premium brand, product or service.
This programme
is for you if:
You are interested in the world of luxury goods—especially the prestigious watch industry;
You are able to think analytically and with a long-term perspective;
You want to build a career in a field that combines aesthetics, strategy, and international business.
Admission rules and regulations
Note: important information for 2025 candidates
Please read carefully the application procedures in line with the changes introduced by the Polish Ministry of Science and Higher Education in 2025.
Curriculum and study structure
Bachelor's studies
The Luxury Business programme at VIZJA University has been designed to provide students with practical preparation for careers in the premium and luxury goods and services sector. It combines a strong foundation in economics, management and marketing with specialised knowledge of brand image strategies, premium consumer behaviour, emotional branding, and the global luxury market.
Students who choose the Watch Business study path take part in a dedicated series of courses focused on the luxury watch segment and high-end watchmaking services.
FIRST YEAR OF STUDY
| Subject name | Cummulative amount of ECTS points | Cummulative amount of hours (FT/PT) |
|---|---|---|
| Health and Safety | 0 | 8/8 |
| Academic Skills | 1 | 15/8 |
| Aesthetics | 5 | 30/20 |
| Intellectual Property | 4 | 30/16 |
| Marketing Basics | 5 | 30/24 |
| Economic History | 5 | 30/24 |
| Economics Basics | 5 | 30/24 |
| Organization and Management Theory | 5 | 30/24 |
| Subject name | Cummulative amount of ECTS points | Cummulative amount of hours (FT/PT) |
|---|---|---|
| Foreign Language I (Elective) | 2 | 30/16 |
| Sports and Recreation | 0 | 30/0 |
| Philosophy of Happiness | 5 | 45/32 |
| Spreadsheet Basics | 1 | 15/8 |
| Project Management | 3 | 30/16 |
| Accounting Basics | 3 | 30/24 |
| Luxury Goods Market | 4 | 30/16 |
| Legal Aspects of the Luxury Goods Market | 4 | 30/16 |
| Retail and Distribution Management of Luxury Goods | 4 | 45/24 |
| Psychology of Prosperity | 4 | 45/24 |
SECOND YEAR OF STUDY
| Subject name | Cummulative amount of ECTS points | Cummulative amount of hours (FT/PT) |
|---|---|---|
| Foreign Language (II) (Elective) | 2 | 30/16 |
| Sports and Recreation | 0 | 30/0 |
| Marketing and Branding of Luxury Goods | 3 | 45/24 |
| Microeconomics | 4 | 30/24 |
| Luxury Brand Management Strategies | 4 | 30/16 |
| Counterfeits and Fakes of Luxury Goods | 5 | 45/24 |
| Jewelry Market/Watchmaking Market (Elective) | 5 | 45/24 |
| Fashion Design: Couture and Haute Couture | 3 | 45/16 |
| Luxury Transportation Market | 4 | 45/16 |
| Subject name | Cummulative amount of ECTS points | Cummulative amount of hours (FT/PT) |
|---|---|---|
| Foreign Language (III) (Elective) | 2 | 30/16 |
| Quality Management | 3 | 30/16 |
| Change Management | 3 | 30/24 |
| Art Market | 3 | 45/24 |
| Cosmetics and Perfumes Market | 3 | 45/24 |
| Luxury Food, Alcohol and Drug Market | 4 | 45/24 |
| Macroeconomics | 4 | 30/24 |
| Real Estate Market | 4 | 45/24 |
| Luxury Hotel, Wellness and SPA Services Market | 4 | 45/24 |
THIRD YEAR OF STUDY
| Subject name | Cummulative amount of ECTS points | Cummulative amount of hours (FT/PT) |
|---|---|---|
| Foreign Language (IV) (Elective) | 3 | 30/16 |
| History and Evolution of Watchmaking | 2 | 30/16 |
| Watch Movements: Construction and Functioning | 3 | 45/24 |
| Practical Chronometry and Precision Testing | 2 | 45/16 |
| Materials and Innovations in Watchmaking | 3 | 45/24 |
| Project Preparation Methodology | 3 | 30/16 |
| Internship (Elective) | 14 | 360/360 |
| Subject name | Cummulative amount of ECTS points | Cummulative amount of hours (FT/PT) |
|---|---|---|
| Retail and customer service in watch boutiques | 3 | 45/24 |
| Collector and investment watch market | 3 | 45/24 |
| Watch servicing and maintenance | 3 | 45/24 |
| Independent watchmaking and Haute Horlogerie | 3 | 30/16 |
| Social project | 4 | 30/24 |
| Internship (Elective) | 14 | 360/360 |
The content of the study program may change as a result of efforts to improve the quality of education and adapt the teaching offer to the current challenges of the labor market. Each change is approved by the University Senate and introduced with the aim of preparing students for their future careers in the best possible way.
Tuition fees
Fixed tuition - flexible payments
By choosing to study at VIZJA University, you can be sure that the tuition fee will not change throughout the duration of your studies. You can pay the tuition fee once for the entire year of study or spread over a semester payment. This allows you to decide how you want to plan your expenses.
Scholarships - easier than you think
While studying at VIZJA University, you can take advantage of a wide range of financial support from the state budget and European funds, as well as benefit from special discounts with VIZJA University discount program
You can submit most scholarship applications quickly and easily through your online account.
In the academic year 2023/2024, VIZJA University awarded 800 Rector’s Scholarships, ranging from PLN 400 /month to PLN 1000 /month, depending on the average or achievements. For outstanding sport, artistic or scientific achievements, the Scholarship Committee awarded scholarships of PLN 600 /month.
Detailed information on the possibility of applying for the Rector’s Scholarship is available in the dean’s system.
A sports scholarship may be awarded to a student who excels in sport achievements at least national level. In addition we also encourage our students to take part in additional support programs- eg. the National Academic Representation.
Young sportsmen can count on financial support in the amount of PLN 600 /month.
Detailed information on the possibility of applying for sports scholarship is available in the dean’s system.
A scholarship for people with disabilities may be awarded to a student who has a disability certificate, a disability degree certificate, a ZUS certifying physician’s certificate, a disability group certificate or a certificate of permanent or long-term incapacity to work on a farm.
In the 2023/2024 academic year, depending on the degree of disability, 350 scholarships for people with disabilities were awarded, ranging from PLN 1700 /month to PLN 1900 /month.
Detailed information on the possibility of applying for a scholarship for people with disabilities is available in the dean’s system.
The allowance is a form of emergency financial assistance. Any student who found himself temporarily in a difficult life situation resulting from random events beyond the student’s control can apply for it.The allowance may be granted twice in one academic year, and the allowance is not granted twice for the same random event.
In 2024, we granted 51 allowances for a total of PLN 255 000. The allowances, depending on the student’s situation, were paid in the amount of PLN 2,000 to PLN 5,000 at a time.
Detailed information on the possibility of applying for the allowance is available in the dean’s system.
2023/2024 academic year
800 Rector’s Scholarships
51 allowances
350 scholarships for people with disabilities
12 500 000 PLN was spent in 2023/2024 on scholarships
PLN 1,890,289.35 was spent in 2019/2020 on scholarships
PLN 2,911,662.50 was spent in 2020/2021 on scholarships
PLN 4,158,177.00 was spent in 2021/2022 on scholarships
PLN 7,829,950.00 was spent in 2022/2023 on scholarships
Rector’s Scholarship – highest average: 5,44
