Esports
Undergraduate (Bachelor)
Sports Business
Why are these studies worth choosing?
Are you passionate about sports and modern technology? Are you fascinated by the fast-growing world of sports brands and esports? Discover a unique study programme designed for individuals who want to combine their love of sports with the knowledge and skills required to thrive in the dynamic sports business industry.
The Sports Business programme at VIZJA University equips you with a solid foundation in economics, finance, and management, enabling you to effectively build teams, manage sports organizations, and make informed strategic decisions. You will learn how to develop and promote sports brands, lead marketing communication in the sports environment, and design long-term promotional strategies that attract sponsors and engage fans.
By choosing the Esports study path, you will prepare for a professional career in this rapidly expanding field. You will explore how to organize and manage esports competitions and events, use multimedia tools for streaming and reporting, and create strategies for esports development at both local and international levels. The programme also develops essential skills for modern esports managers, including project management, esports monetization, negotiation, and interpersonal communication.
If you see your future in the world of sports and gaming, and want to help shape the brands and experiences of tomorrow—this is the programme for you.
What can you do after graduation?
Graduating from the Sports Business programme with a specialization in Esports opens the door to a wide range of career opportunities—both in traditional sports and within the rapidly growing esports industry.
This interdisciplinary programme prepares you to work at the intersection of management, marketing, finance, and new technologies. You will be qualified for roles such as: esports team manager, esports event organizer, league and tournament administrator, esports marketing specialist, esports market analyst, sports brand manager or sports project manager.
You will also be equipped to launch your own business—such as an esports agency, event production studio, or gaming platform. Additionally, you can work as a consultant, supporting companies and associations in the development of sports organizations and events.
This programme
is for you if:
You are passionate about sports and/or esports and want to turn that passion into a professional career.
You want to develop management, marketing, and organizational skills that will enable you to work successfully in the sports business sector.
You dream of working for top sports or esports brands—or launching your own company in this exciting industry.
New requirements for visa applications
Note: important information for bachelor’s degree candidates (first-cycle studies)
In line with the new requirements for visa applications introduced by Polish consulates around the world, candidates applying for a student visa are now required to submit a document confirming their eligibility to apply for a bachelor’s degree (first-cycle studies), issued by the Polish Education Superintendent Office (in Polish – Kuratorium Oświaty). Previously, this document could be provided after arrival in Poland, but under the new regulations, it must be submitted along with the visa application. The procedure for master’s degree candidates remains unchanged.
While the new requirement may slightly extend the visa process, the VIZJA University is fully prepared to support bachelor’s degree candidates throughout this period. To ensure there are no disruptions to their education, candidates who cannot arrive in Poland before the start of classes will be able to participate in lectures online via MS Teams.
We also have developed a range of effective solutions to provide comprehensive assistance in obtaining the required documents. Our support includes:
- preparing the necessary paperwork
- certified translations into Polish
- submitting the application to the Education Superintendent Office
- promptly ensuring the recognized diploma is sent back to the candidate’s home country.
Would you like more information and support? READ MORE
Curriculum and study structure
Bachelor's studies
The Sports Business programme with a specialization in Esports at VIZJA University is designed to provide students with practical skills for working in the fast-growing sports and esports industries. It combines a strong foundation in economics, management, and finance with specialized modules focused on preparing students for professional roles in the esports environment.
FIRST YEAR OF STUDY
| Subject name | Cummulative amount of ECTS points | Cummulative amount of hours (FT/PT) |
| OHS | 0 | 8/8 |
| Academic Skills | 1 | 15/8 |
| Introduction to Philosophy / Anthropology (Elective) | 5 | 35/20 |
| Marketing Basics | 4 | 30/24 |
| Introduction to Psychology | 5 | 30/24 |
| Sports Sector Ecosystem and Its Economic Importance | 5 | 30/24 |
| Economics Basics | 5 | 30/24 |
| Organization and Management Theory | 5 | 30/24 |
| Subject name | Cummulative amount of ECTS points | Cummulative amount of hours (FT/PT) |
| Foreign Language I (Elective) | 2 | 30/16 |
| Sports and Recreation Activities | 0 | 30/0 |
| Basics of Private and Public Finance | 4 | 30/24 |
| Strategies for Managing Sports Structures and Projects | 4 | 30/16 |
| Basics of Accounting | 3 | 30/24 |
| Descriptive Statistics | 4 | 60/40 |
| Organization Management | 4 | 30/24 |
| Marketing of Sports Organizations and Brands | 5 | 60/32 |
| Recipient Groups in the Sports Sector | 4 | 60/32 |
SECOND YEAR OF STUDY
| Subject name | Cummulative amount of ECTS points | Cummulative amount of hours (FT/PT) |
| Foreign Language (II) (Elective) | 2 | 30/16 |
| Sports and Recreation Activities | 0 | 30/0 |
| Basics of Social Communication | 4 | 30/16 |
| Microeconomics | 3 | 30/24 |
| Corporate Finance | 4 | 30/24 |
| Human Capital Management | 5 | 60/40 |
| Finance in Sports | 5 | 60/32 |
| Legal Aspects of Sports Business | 3 | 30/16 |
| Modern Technologies in Sports and E-Sports | 4 | 60/32 |
| Subject name | Cummulative amount of ECTS points | Cummulative amount of hours (FT/PT) |
| Foreign Language (III) (Elective) | 2 | 30/16 |
| Marketing Research Methodology in the Sports Environment | 3 | 30/16 |
| Communication in Sports Brand Management | 3 | 30/16 |
| Risk Management in Sports Activities | 3 | 30/16 |
| Beneficiaries of Sports Organization Activities | 3 | 30/16 |
| Macroeconomics | 4 | 30/24 |
| Strength of Character in Sports Business | 4 | 60/32 |
| E-Sports Development Strategies | 4 | 60/32 |
| Administration of E-Sports Competitions | 4 | 45/24 |
THIRD YEAR OF STUDY
| Subject name | Cummulative amount of ECTS points | Cummulative amount of hours (FT/PT) |
| Foreign language (IV) (Elective) | 3 | 30/16 |
| Basics of negotiation and mediation | 5 | 60/40 |
| Multimedia in e-sports competitions | 2 | 45/24 |
| Rights and obligations of e-sports industry participants | 2 | 30/16 |
| Interpersonal training / Coaching skills / Managerial skills (Elective) | 3 | 30/16 |
| Project preparation methodology | 3 | 30/16 |
| Professional practice (Elective) | 12 | 360/360 |
| Subject name | Cummulative amount of ECTS points | Cummulative amount of hours (FT/PT) |
| Sports Facilities Usage and Commercialization | 2 | 30/16 |
| Corporate Social Responsibility | 4 | 45/24 |
| AI Applications in the Sports Industry | 2 | 30/16 |
| Stationary eSports Event | 2 | 30/16 |
| ESports Development Strategies | 2 | 30/16 |
| ESports Monetization | 2 | 30/16 |
| Social Project | 4 | 30/24 |
| Professional Practice (Elective) | 12 | 360/360 |
The content of the study program may change as a result of efforts to improve the quality of education and adapt the teaching offer to the current challenges of the labor market. Each change is approved by the University Senate and introduced with the aim of preparing students for their future careers in the best possible way.
Tuition fees
Fixed tuition - flexible payments
By choosing to study at VIZJA University, you can be sure that the tuition fee will not change throughout the duration of your studies. You can pay the tuition fee once for the entire year of study or spread over a semester payment. This allows you to decide how you want to plan your expenses.
Fees (academic year 2025/2026)
| Year of study | Annually | Per semester* |
| I | 2800 € | 1550 € |
| II | 2800 € | 1550 € |
| III | 2800 € | 1550 € |
*Semester payment is possible from the second year of studies.
| Year of study | Annually | Per semester* |
| I | 3800 € | 2050 € |
| II | 3800 € | 2050 € |
| III | 3800 € | 2050 € |
*Semester payment is possible from the second year of studies.
EU and other countries group
This group includes citizens of the countries member states of the European Union and the following countries citizens: Azerbaijan, Belarus, Bosnia and Herzegovina, Montenegro, Georgia, Kazakhstan, Kosovo, Kyrgyzstan, Latin America, Macedonia, Moldova, Russia, Serbia, Tajikistan, Turkey, Turkmenistan, Ukraine, Uzbekistan.
Other countries
The citizens of all the remaining countries.
Scholarships - easier than you think
While studying at VIZJA University, you can take advantage of a wide range of financial support from the state budget and European funds, as well as benefit from special discounts with VIZJA University discount program
You can submit most scholarship applications quickly and easily through your online account.
In the academic year 2023/2024, VIZJA University awarded 800 Rector’s Scholarships, ranging from PLN 400 /month to PLN 1000 /month, depending on the average or achievements. For outstanding sport, artistic or scientific achievements, the Scholarship Committee awarded scholarships of PLN 600 /month.
Detailed information on the possibility of applying for the Rector’s Scholarship is available in the dean’s system.
A sports scholarship may be awarded to a student who excels in sport achievements at least national level. In addition we also encourage our students to take part in additional support programs- eg. the National Academic Representation.
Young sportsmen can count on financial support in the amount of PLN 600 /month.
Detailed information on the possibility of applying for sports scholarship is available in the dean’s system.
A scholarship for people with disabilities may be awarded to a student who has a disability certificate, a disability degree certificate, a ZUS certifying physician’s certificate, a disability group certificate or a certificate of permanent or long-term incapacity to work on a farm.
In the 2023/2024 academic year, depending on the degree of disability, 350 scholarships for people with disabilities were awarded, ranging from PLN 1700 /month to PLN 1900 /month.
Detailed information on the possibility of applying for a scholarship for people with disabilities is available in the dean’s system.
The allowance is a form of emergency financial assistance. Any student who found himself temporarily in a difficult life situation resulting from random events beyond the student’s control can apply for it.The allowance may be granted twice in one academic year, and the allowance is not granted twice for the same random event.
In 2024, we granted 51 allowances for a total of PLN 255 000. The allowances, depending on the student’s situation, were paid in the amount of PLN 2,000 to PLN 5,000 at a time.
Detailed information on the possibility of applying for the allowance is available in the dean’s system.
2023/2024 academic year
800 Rector’s Scholarships
51 allowances
350 scholarships for people with disabilities
12 500 000 PLN was spent in 2023/2024 on scholarships
PLN 1,890,289.35 was spent in 2019/2020 on scholarships
PLN 2,911,662.50 was spent in 2020/2021 on scholarships
PLN 4,158,177.00 was spent in 2021/2022 on scholarships
PLN 7,829,950.00 was spent in 2022/2023 on scholarships
Rector’s Scholarship – highest average: 5,44
