Sport Activity Management
Undergraduate (Bachelor)
Sports Business
Why are these studies worth choosing?
Are you passionate about sports and eager to play an active role in shaping the future of sports events, clubs, and organizations? Do you dream of a career where enthusiasm meets professionalism, and you are responsible for the quality and efficiency of sports operations? Discover a unique programme at VIZJA University designed for individuals who want to be directly involved in managing sports structures and institutions.
The Sports Activity Management programme offers you a solid foundation in economics, finance, management, and sports marketing. You will learn how to lead teams, manage sports organizations, make strategic decisions, and develop strong sports brands.
By choosing the Sports Activity Management study path, you will gain in-depth knowledge of sports event logistics and organization—skills that will enable you to independently plan competitions, mass events, and national or international sports projects. You will explore modern approaches to sustainable sports management, implement performance monitoring tools, and analyze the cost-effectiveness of activities. You’ll also learn how to attract sponsors and build long-term partnerships through sports sponsorship strategies.
Throughout your studies, you will develop managerial, analytical, and interpersonal competencies that are essential for leading teams, coordinating projects, and managing institutions in the sports sector.
What can you do after graduation?
Graduates of the Sports Business programme with a study path in Sports Activity Management at VIZJA University can pursue diverse career paths in the fields of sports management, event organization, and strategic planning. This programme opens doors to employment opportunities across both the public and private sectors.
You can work in sports clubs and academies in managerial, organizational, logistics, or marketing roles; in sports associations, federations, or governing bodies—particularly in departments responsible for planning, development, and project coordination; or in event agencies and companies specializing in sports event production, where you may work as an event coordinator, logistics specialist, or event producer.
You will also be well qualified for roles within public institutions responsible for sport development, sports sponsorship firms, sports marketing agencies, and operators of sports or recreational facilities.
If you’re entrepreneurial, you may also choose to launch your own sports club, football academy, event agency, or consultancy firm specializing in sports organization and club management.
This programme
is for you if:
You want to combine your passion for sports with strong professional and business competencies.
You see yourself as a future sports event organizer or sports manager.
You are considering starting your own business in the sports industry.
New requirements for visa applications
Note: important information for bachelor’s degree candidates (first-cycle studies)
In line with the new requirements for visa applications introduced by Polish consulates around the world, candidates applying for a student visa are now required to submit a document confirming their eligibility to apply for a bachelor’s degree (first-cycle studies), issued by the Polish Education Superintendent Office (in Polish – Kuratorium Oświaty). Previously, this document could be provided after arrival in Poland, but under the new regulations, it must be submitted along with the visa application. The procedure for master’s degree candidates remains unchanged.
While the new requirement may slightly extend the visa process, the VIZJA University is fully prepared to support bachelor’s degree candidates throughout this period. To ensure there are no disruptions to their education, candidates who cannot arrive in Poland before the start of classes will be able to participate in lectures online via MS Teams.
We also have developed a range of effective solutions to provide comprehensive assistance in obtaining the required documents. Our support includes:
- preparing the necessary paperwork
- certified translations into Polish
- submitting the application to the Education Superintendent Office
- promptly ensuring the recognized diploma is sent back to the candidate’s home country.
Would you like more information and support? READ MORE
Curriculum and study structure
Bachelor's studies
The Sports Business programme with a specialization in Sports Activity Management at VIZJA University is designed to equip students with practical skills for working in the fast-evolving sports industry. The curriculum combines a solid foundation in economics, management, and finance with specialized modules focused on project management and the organization of sports events. It prepares students for professional roles in planning, coordinating, and managing activities across the sports sector.
FIRST YEAR OF STUDY
| Subject name | Cummulative amount of ECTS points | Cummulative amount of hours (FT/PT) |
| OHS | 0 | 8/8 |
| Academic Skills | 1 | 15/8 |
| Introduction to Philosophy / Anthropology (Elective) | 5 | 35/20 |
| Marketing Basics | 4 | 30/24 |
| Introduction to Psychology | 5 | 30/24 |
| Sports Sector Ecosystem and Its Economic Importance | 5 | 30/24 |
| Economics Basics | 5 | 30/24 |
| Organization and Management Theory | 5 | 30/24 |
| Subject name | Cummulative amount of ECTS points | Cummulative amount of hours (FT/PT) |
| Foreign Language I (Elective) | 2 | 30/16 |
| Sports and Recreation Activities | 0 | 30/0 |
| Basics of Private and Public Finance | 4 | 30/24 |
| Strategies for Managing Sports Structures and Projects | 4 | 30/16 |
| Basics of Accounting | 3 | 30/24 |
| Descriptive Statistics | 4 | 60/40 |
| Organization Management | 4 | 30/24 |
| Marketing of Sports Organizations and Brands | 5 | 60/32 |
| Recipient Groups in the Sports Sector | 4 | 60/32 |
SECOND YEAR OF STUDY
| Subject name | Cummulative amount of ECTS points | Cummulative amount of hours (FT/PT) |
| Foreign Language (II) (Elective) | 2 | 30/16 |
| Sports and Recreation Activities | 0 | 30/0 |
| Basics of Social Communication | 4 | 30/16 |
| Microeconomics | 3 | 30/24 |
| Corporate Finance | 4 | 30/24 |
| Human Capital Management | 5 | 60/40 |
| Finance in Sports | 5 | 60/32 |
| Legal Aspects of Sports Business | 3 | 30/16 |
| Modern Technologies in Sports and E-Sports | 4 | 60/32 |
| Subject name | Cummulative amount of ECTS points | Cummulative amount of hours (FT/PT) |
| Foreign language (III) (Elective) | 2 | 30/16 |
| Marketing research methodology in the sports environment | 3 | 30/16 |
| Communication in sports brand management | 3 | 30/16 |
| Risk management in sports activities | 3 | 30/16 |
| Beneficiaries of sports organization activities | 3 | 30/16 |
| Macroeconomics | 4 | 30/24 |
| Strength of character in sports business | 4 | 60/32 |
| Logistics and organization of sports events | 4 | 60/32 |
| Fundraising and external financing in sports | 4 | 45/24 |
THIRD YEAR OF STUDY
| Subject name | Cummulative amount of ECTS points | Cummulative amount of hours (FT/PT) |
| Foreign language (III) (Elective) | 2 | 30/16 |
| Marketing research methodology in the sports environment | 3 | 30/16 |
| Communication in sports brand management | 3 | 30/16 |
| Risk management in sports activities | 3 | 30/16 |
| Beneficiaries of sports organization activities | 3 | 30/16 |
| Macroeconomics | 4 | 30/24 |
| Strength of character in sports business | 4 | 60/32 |
| Logistics and organization of sports events | 4 | 60/32 |
| Fundraising and external financing in sports | 4 | 45/24 |
| Subject name | Cummulative amount of ECTS points | Cummulative amount of hours (FT/PT) |
| Foreign language (IV) (Elective) | 3 | 30/16 |
| Basics of negotiation and mediation | 5 | 60/40 |
| Sports sponsorship | 2 | 45/24 |
| Advertising mass of a sports organization | 2 | 30/16 |
| Interpersonal training / Coaching skills / Managerial skills (Elective) | 3 | 30/16 |
| Project preparation methodology | 3 | 30/16 |
| Professional practice (Elective) | 12 | 360/360 |
The content of the study program may change as a result of efforts to improve the quality of education and adapt the teaching offer to the current challenges of the labor market. Each change is approved by the University Senate and introduced with the aim of preparing students for their future careers in the best possible way.
Tuition fees
Fixed tuition - flexible payments
By choosing to study at VIZJA University, you can be sure that the tuition fee will not change throughout the duration of your studies. You can pay the tuition fee once for the entire year of study or spread over a semester payment. This allows you to decide how you want to plan your expenses.
Fees (academic year 2025/2026)
| Year of study | Annually | Per semester* |
| I | 2800 € | 1550 € |
| II | 2800 € | 1550 € |
| III | 2800 € | 1550 € |
*Semester payment is possible from the second year of studies.
| Year of study | Annually | Per semester* |
| I | 3800 € | 2050 € |
| II | 3800 € | 2050 € |
| III | 3800 € | 2050 € |
*Semester payment is possible from the second year of studies.
EU and other countries group
This group includes citizens of the countries member states of the European Union and the following countries citizens: Azerbaijan, Belarus, Bosnia and Herzegovina, Montenegro, Georgia, Kazakhstan, Kosovo, Kyrgyzstan, Latin America, Macedonia, Moldova, Russia, Serbia, Tajikistan, Turkey, Turkmenistan, Ukraine, Uzbekistan.
Other countries
The citizens of all the remaining countries.
Scholarships - easier than you think
While studying at VIZJA University, you can take advantage of a wide range of financial support from the state budget and European funds, as well as benefit from special discounts with VIZJA University discount program
You can submit most scholarship applications quickly and easily through your online account.
In the academic year 2023/2024, VIZJA University awarded 800 Rector’s Scholarships, ranging from PLN 400 /month to PLN 1000 /month, depending on the average or achievements. For outstanding sport, artistic or scientific achievements, the Scholarship Committee awarded scholarships of PLN 600 /month.
Detailed information on the possibility of applying for the Rector’s Scholarship is available in the dean’s system.
A sports scholarship may be awarded to a student who excels in sport achievements at least national level. In addition we also encourage our students to take part in additional support programs- eg. the National Academic Representation.
Young sportsmen can count on financial support in the amount of PLN 600 /month.
Detailed information on the possibility of applying for sports scholarship is available in the dean’s system.
A scholarship for people with disabilities may be awarded to a student who has a disability certificate, a disability degree certificate, a ZUS certifying physician’s certificate, a disability group certificate or a certificate of permanent or long-term incapacity to work on a farm.
In the 2023/2024 academic year, depending on the degree of disability, 350 scholarships for people with disabilities were awarded, ranging from PLN 1700 /month to PLN 1900 /month.
Detailed information on the possibility of applying for a scholarship for people with disabilities is available in the dean’s system.
The allowance is a form of emergency financial assistance. Any student who found himself temporarily in a difficult life situation resulting from random events beyond the student’s control can apply for it.The allowance may be granted twice in one academic year, and the allowance is not granted twice for the same random event.
In 2024, we granted 51 allowances for a total of PLN 255 000. The allowances, depending on the student’s situation, were paid in the amount of PLN 2,000 to PLN 5,000 at a time.
Detailed information on the possibility of applying for the allowance is available in the dean’s system.
2023/2024 academic year
800 Rector’s Scholarships
51 allowances
350 scholarships for people with disabilities
12 500 000 PLN was spent in 2023/2024 on scholarships
PLN 1,890,289.35 was spent in 2019/2020 on scholarships
PLN 2,911,662.50 was spent in 2020/2021 on scholarships
PLN 4,158,177.00 was spent in 2021/2022 on scholarships
PLN 7,829,950.00 was spent in 2022/2023 on scholarships
Rector’s Scholarship – highest average: 5,44
