Digital Marketing
Undergraduate (Bachelor)
Marketing
Why are these studies worth choosing?
Are you fascinated by the world of marketing, brand image development, and customer communication? Are you interested in consumer behavior, modern promotion channels, as well as sales strategies and building market relationships? In today’s highly competitive business environment—where customer needs evolve rapidly—earning a degree in marketing opens the door to diverse and rewarding career opportunities.
During your undergraduate studies in Marketing at VIZJA University, you will learn to think like a marketer and gain the skills to professionally plan, implement, and evaluate promotional activities in a dynamic business setting.
If you choose the Digital Marketing study path, you will focus on the skills essential for operating effectively in the online space. You will explore areas such as influencer and affiliate marketing, e-mail marketing, and SEM/SEO strategies. Through courses in copywriting and content marketing, you will learn how to craft engaging campaigns and create persuasive content. You’ll also discover how to manage a brand’s online presence and assess the effectiveness of digital activities using advanced analytical tools.
If you’re looking for a career that combines creativity, technology, and business insight—this programme is the perfect choice for you!
What can you do after graduation?
As a graduate of the Marketing programme with a study path in Digital Marketing at VIZJA University, you will be equipped with the knowledge and practical skills to thrive in a wide range of professional environments. You will be prepared for roles in: advertising and marketing agencies, media houses, PR companies, marketing and communications departments across various industries, e-commerce and online sales companies, content marketing and digital branding agencies, data analytics firms, as well as cultural, educational, and social organisations increasingly using marketing tools to promote their activities and engage with the public.
A degree in Marketing from VIZJA University opens the path to diverse career opportunities. You can work as a promotion specialist, digital marketing expert, social media manager, or brand manager. You may also pursue roles such as market analyst, communication strategist, marketing project manager, and eventually take on executive positions such as marketing director.
Alternatively, you can start your own business—offering marketing services to other brands or developing your own digital venture.
This programme
is for you if:
You enjoy working in a dynamic environment and like planning long-term strategies.
You feel comfortable navigating the online world and digital communication is part of your everyday life.
You are well-organised, communicative, and eager to take on new challenges.
New requirements for visa applications
Note: important information for bachelor’s degree candidates (first-cycle studies)
In line with the new requirements for visa applications introduced by Polish consulates around the world, candidates applying for a student visa are now required to submit a document confirming their eligibility to apply for a bachelor’s degree (first-cycle studies), issued by the Polish Education Superintendent Office (in Polish – Kuratorium Oświaty). Previously, this document could be provided after arrival in Poland, but under the new regulations, it must be submitted along with the visa application. The procedure for master’s degree candidates remains unchanged.
While the new requirement may slightly extend the visa process, the VIZJA University is fully prepared to support bachelor’s degree candidates throughout this period. To ensure there are no disruptions to their education, candidates who cannot arrive in Poland before the start of classes will be able to participate in lectures online via MS Teams.
We also have developed a range of effective solutions to provide comprehensive assistance in obtaining the required documents. Our support includes:
- preparing the necessary paperwork
- certified translations into Polish
- submitting the application to the Education Superintendent Office
- promptly ensuring the recognized diploma is sent back to the candidate’s home country.
Would you like more information and support? READ MORE
Curriculum and study structure
Bachelor's studies
The Bachelor’s programme in Marketing at VIZJA University covers key areas that help students understand market mechanisms, marketing communication processes, and strategies for building brand value. The curriculum combines theoretical knowledge with practical skills essential for success in today’s dynamic business environment.
Students who choose the Digital Marketing specialisation follow a dedicated course block focused on preparing for work in the online space. The programme includes topics such as data analysis, promotional campaign optimisation, social media marketing, content creation, and the development of effective digital communication strategies.
FIRST YEAR OF STUDY
| Subject name | Cummulative amount of ECTS points | Cummulative amount of hours (FT/PT) |
| OHS | 0 | 8/8 |
| Academic Skills | 1 | 15/8 |
| Introduction to Philosophy / Anthropology (Elective) | 5 | 35/20 |
| Basics of Social Communication | 4 | 30/16 |
| Introduction to Psychology | 5 | 30/24 |
| Organization and Management Theory | 5 | 30/24 |
| Basics of Economics | 5 | 30/24 |
| Basics of Marketing | 4 | 30/24 |
| Subject name | Cummulative amount of ECTS points | Cummulative amount of hours (FT/PT) |
| Foreign Language I (Elective) | 2 | 30/16 |
| Sports and Recreation Activities | 0 | 30/0 |
| Competitive Strategies | 6 | 60/32 |
| Project Management | 3 | 30/16 |
| Accounting Basics | 5 | 60/40 |
| Organization Management | 4 | 30/24 |
| Descriptive Statistics | 4 | 60/40 |
| Public Economic Law | 3 | 30/16 |
| Contemporary Marketing | 4 | 45/24 |
SECOND YEAR OF STUDY
| Subject name | Cummulative amount of ECTS points | Cummulative amount of hours (FT/PT) |
| Foreign Language (II) (Elective) | 2 | 30/16 |
| Sports and Recreation Activities | 0 | 30/0 |
| IT in Management | 4 | 30/16 |
| Market Analysis | 4 | 60/32 |
| Microeconomics | 3 | 30/24 |
| Marketing Communication | 4 | 60/32 |
| Brand Management | 4 | 45/24 |
| Consumer Behavior | 4 | 45/24 |
| Basics of Negotiation and Mediation | 5 | 60/40 |
| Subject name | Cummulative amount of ECTS points | Cummulative amount of hours (FT/PT) |
| Foreign Language (III) (Elective) | 2 | 30/16 |
| Public Relations Basics | 4 | 30/16 |
| E-Commerce Law / Industrial Property Law (Elective) | 3 | 30/16 |
| Digital Marketing and E-Commerce | 6 | 60/32 |
| Marketing in Trade and Services / Financial Institution Marketing (Elective) | 3 | 30/24 |
| Macroeconomics | 4 | 30/24 |
| Quality Management | 3 | 30/16 |
| Marketing Research | 5 | 60/40 |
THIRD YEAR OF STUDY
| Subject name | Cummulative amount of ECTS points | Cummulative amount of hours (FT/PT) |
| Foreign language (IV) (Elective) | 3 | 30/16 |
| Social marketing / Collaborative and impact marketing (Elective) | 3 | 30/16 |
| Sales strategies and techniques | 3 | 30/16 |
| Content marketing and copywriting | 4 | 60/40 |
| Search engine marketing (SEM) and website positioning (SEO) | 3 | 45/24 |
| Project preparation methodology | 3 | 30/16 |
| Professional practice (Elective) | 12 | 360/360 |
| Subject name | Cummulative amount of ECTS points | Cummulative amount of hours (FT/PT) |
| Marketing planning | 3 | 45/24 |
| Influence marketing and affiliate marketing | 3 | 45/24 |
| Internet advertising - forms and tools | 4 | 60/40 |
| Social media marketing and e-mail marketing | 3 | 45/24 |
| Social project | 4 | 30/16 |
| Professional practice (Elective) | 12 | 360/360 |
The content of the study program may change as a result of efforts to improve the quality of education and adapt the teaching offer to the current challenges of the labor market. Each change is approved by the University Senate and introduced with the aim of preparing students for their future careers in the best possible way.
Tuition fees
Fixed tuition - flexible payments
By choosing to study at VIZJA University, you can be sure that the tuition fee will not change throughout the duration of your studies. You can pay the tuition fee once for the entire year of study or spread over a semester payment. This allows you to decide how you want to plan your expenses.
Scholarships - easier than you think
While studying at VIZJA University, you can take advantage of a wide range of financial support from the state budget and European funds, as well as benefit from special discounts with VIZJA University discount program
You can submit most scholarship applications quickly and easily through your online account.
In the academic year 2023/2024, VIZJA University awarded 800 Rector’s Scholarships, ranging from PLN 400 /month to PLN 1000 /month, depending on the average or achievements. For outstanding sport, artistic or scientific achievements, the Scholarship Committee awarded scholarships of PLN 600 /month.
Detailed information on the possibility of applying for the Rector’s Scholarship is available in the dean’s system.
A sports scholarship may be awarded to a student who excels in sport achievements at least national level. In addition we also encourage our students to take part in additional support programs- eg. the National Academic Representation.
Young sportsmen can count on financial support in the amount of PLN 600 /month.
Detailed information on the possibility of applying for sports scholarship is available in the dean’s system.
A scholarship for people with disabilities may be awarded to a student who has a disability certificate, a disability degree certificate, a ZUS certifying physician’s certificate, a disability group certificate or a certificate of permanent or long-term incapacity to work on a farm.
In the 2023/2024 academic year, depending on the degree of disability, 350 scholarships for people with disabilities were awarded, ranging from PLN 1700 /month to PLN 1900 /month.
Detailed information on the possibility of applying for a scholarship for people with disabilities is available in the dean’s system.
The allowance is a form of emergency financial assistance. Any student who found himself temporarily in a difficult life situation resulting from random events beyond the student’s control can apply for it.The allowance may be granted twice in one academic year, and the allowance is not granted twice for the same random event.
In 2024, we granted 51 allowances for a total of PLN 255 000. The allowances, depending on the student’s situation, were paid in the amount of PLN 2,000 to PLN 5,000 at a time.
Detailed information on the possibility of applying for the allowance is available in the dean’s system.
2023/2024 academic year
800 Rector’s Scholarships
51 allowances
350 scholarships for people with disabilities
12 500 000 PLN was spent in 2023/2024 on scholarships
PLN 1,890,289.35 was spent in 2019/2020 on scholarships
PLN 2,911,662.50 was spent in 2020/2021 on scholarships
PLN 4,158,177.00 was spent in 2021/2022 on scholarships
PLN 7,829,950.00 was spent in 2022/2023 on scholarships
Rector’s Scholarship – highest average: 5,44
