Social Media and Digital Marketing
Undergraduate (Bachelor)
Social Media and Digital Marketing
We will teach you how to achieve success as:
- Social media manager
- marketing specialist
- digital marketing manager
- marketing director
- digital marketing director
- content marketing manager
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Why choose this field of study?
Do you dream of becoming an influencer, youtuber, tiktoker, or podcaster? Do you want to succeed in social media by combining your passion for social media with professional education in this field? Do you want to know how to create business and make big money on social media and how to manage your brand, company or organization’s image on social media? Perhaps you are planning to start your own social media agency? If the answer is yes – the Social Media and Digital Marketing program at the University of Economics and Human Sciences in Warsaw is perfect for you! We will show you the three keys to success in the social media industry:
– how to build your own brand, create compelling content, and develop your social media strategy;
– how to manage finances and plan for the business side of social media;
– how to make money from social media!
The Social Media and Digital Marketing program at UHS is all about practice-oriented courses that will enable you to learn about business ins and outs, the principles of branding and image creation, and promoting your business on social media. You will participate in workshops, labs, exercises, and lectures led by top professionals, including practitioners: marketing agency employees, PR specialists, and social media celebrities who will share their proven knowledge on how to succeed in social media. Most importantly, you will acquire the necessary economic and financial knowledge to understand and create the business models that are behind every social media success. Additionally, you will become familiar with analytics, research methods, e-commerce, influencer marketing, personal and corporate branding – all tools that will help you determine and influence the direction of your or your company’s social media.
Social Media and Digital Marketing – what sets us apart?
- You will receive a unique education that combines business and creative skills – allowing you to turn your passion into a profitable career.
- We will teach you how to develop thoughtful creative and marketing strategies for social media.
- We help you develop the skills to creatively write, record, edit, and publish compelling content for social media.
- We will enable you to meet influencers who will give you tips on how to get partner companies to work with you and how to make profitable deals with them to effectively monetize your social media business.
- You will build a portfolio during your studies and create your own media project as part of your thesis.
- You will become adept at communicating, presenting yourself, working with the camera and with your own voice.
Social Media and Digital Marketing – what can you do after graduation?
After studying for a degree in Social media and Digital Marketing at the University of Economics and Human Sciences you will not be working a regular job… you will be earning money from your passions and interests! We have made sure that the program is based on up-to-date knowledge and the development of competencies that will enable you to consciously and effectively manage your own creative and business activities on the Internet or to work in marketing and PR departments and agencies.
During your studies, you will learn everything that will help you become:
- a professional web developer with skills related to social media;
- a mediaworker, who prepares and promotes products and services through social media;
- a digital marketing specialist, social media manager – or any other specialist in the area of strategy planning and content management on social channels.
Partners
This program
is for you if:
You are creative, dynamic, and open to new challenges and technologies.
You are looking for practical, interesting and modern studies that will help you realize your dreams of success as an influencer, podcaster, youtuber, tiktoker or other online creator.
You are committed to gaining practical skills and knowledge from the best professionals in the industry.
Programme and structure of studies
Undergraduate studies
(bachelor’s degree)
The bachelor’s degree in Social Media and Digital Marketing at UEHS is designed for people who want to link their development and professional future with professional activities in the field of social media and e-commerce. Students learn practical skills in creating and promoting themselves on the Internet, as well as comprehensive business and marketing activities, including planning and impact analysis. The program culminates in a bachelor’s degree based on an original social media project, which replaces the requirement to write a traditional bachelor’s thesis.
FIRST YEAR OF STUDY
Students participate in a variety of practice-oriented courses to develop business, creative and marketing skills from their first year. This stage (the 1st semester) also includes general courses, which in any field of study are necessary for higher education and understanding of further field-specific issues.
- SEMESTER I
- SEMESTER II
| Subject name | Cummulative amount of ECTS points | Lecture method | Cummulative amount of hours (FT/PT) |
| ACADEMIC SKILLS | 2 | L | 15/8 |
| FUNDAMENTALS OF SOCIAL COMMUNICATION | 4 | L | 30/16 |
| INTRODUCTION TO PSYCHOLOGY | 4 | L | 30/24 |
| FUNDAMENTALS OF ECONOMICS | 5 | L | 30/24 |
| SELF-PRESENTATION AND SELF-CREATION IN SOCIAL MEDIA | 5 | WS | 30/16 |
| THEORY OF ORGANIZATION AND MANAGEMENT / INTRODUCTION TO THE STATE AND LAW STUDIES (ELECTIVE) | 5 | L | 30/24 |
| INTRODUCTION TO PHILOSOPHY / ANTHROPOLOGY (ELECTIVE) | 5 | L | 30/16 |
| OHS | 0 | L | 8/8 |
| Subject name | Cummulative amount of ECTS points | Lecture method | Cummulative amount of hours (FT/PT) |
| OMNICHANNEL MARKETING | 4 | WS | 30/16 |
| CREATIVE WRITING & COPYWRITING | 4 | WS | 30/16 |
| BUILDING A SOCIAL MEDIA STRATEGY | 5 | L, T | 60/32 |
| CREATING PODCASTS | 5 | LAB, WS | 60/32 |
| RESEARCH METHODS AND TECHNIQUES | 5 | WS | 30/16 |
| BASICS OF ACCOUNTING / BASICS OF PRIVATE AND PUBLIC FINANCE (ELECTIVE) | 5 | L | 30/24 |
| FOREIGN LANGUAGE | 2 | LEKT | 30/16 |
| SPORTS AND RECREATIONAL ACTIVITIES | 0 | T | 30/0 |
L – lectures, T – tutorials, WS – workshops, LAB – labs, LEKT – foreign language classes, D – discussions, PR – practicum/internship
SECOND YEAR OF STUDY
In the second year, more topics related to the practical side of working in social media emerge. In addition to courses that develop creative talents and portfolios, students will also learn tools for business and strategic social media analytics, social media campaign creation, or audio and video editing. The program also takes into account the necessary legal and economic issues related to creative activities and digital marketing.
- SEMESTER III
- SEMESTER IV
| Subject name | Cummulative amount of ECTS points | Lecture method | Cummulative amount of hours (FT/PT) |
| PERSONAL BRANDING | 4 | WS | 30/16 |
| BUILDING A BUSINESS IN THE MEDIA INDUSTRY | 4 | WS | 30/16 |
| CAMERA WORK AND VIDEO EDITING | 5 | LAB, WS | 60/32 |
| MEDIA RELATIONS | 3 | L, T | 30/16 |
| PRESS, MEDIA, AND INTELLECTUAL PROPERTY LAW | 4 | L, T | 45/24 |
| MICROECONOMICS | 4 | L | 30/24 |
| FINANCIAL ACCOUNTING / CORPORATE FINANCE (ELECTIVE) | 4 | L | 30/24 |
| FOREIGN LANGUAGE | 2 | LEKT | 30/16 |
| SPORTS AND RECREATIONAL ACTIVITIES | 0 | T | 30/0 |
| Subject name | Cummulative amount of ECTS points | Lecture method | Cummulative amount of hours (FT/PT) |
| DESIGN THINKING - CREATIVITY TRAINING | 4 | WS | 30/16 |
| ADVERTISING CAMPAIGNS IN DIGITAL MARKETING | 4 | L, T | 60/32 |
| SOCIAL MEDIA ANALYTICAL TOOLS | 4 | L, T | 60/32 |
| INFLUENCER MARKETING | 4 | T | 30/16 |
| CREATING SCENARIOS | 3 | WS | 30/16 |
| VOCAL EMISSION / RHETORIC AND ERISTIC IN SOCIAL MEDIA (ELECTIVE) | 3 | WS | 30/16 |
| SEARCH ENGINE OPTIMIZATION / WEBSITE DEVELOPMENT (ELECTIVE) | 3 | LAB | 30/16 |
| MACROECONOMY | 3 | L | 30/24 |
| FOREIGN LANGUAGE | 2 | LEKT | 30/16 |
L – lectures, T – tutorials, WS – workshops, LAB – labs, LEKT – foreign language classes, D – discussions, PR – practicum/internship
THIRD YEAR OF STUDY
The final year of study is devoted to consolidating and putting into practice the knowledge gained and acquiring further practical skills. At this stage, students will also complete an internship and prepare an original social media and digital marketing project (which replaces the obligation to write an undergraduate thesis).
- SEMESTER V
- SEMESTER VI
| Subject name | Cummulative amount of ECTS points | Lecture method | Cummulative amount of hours (FT/PT) |
| SOCIAL MEDIA ALGORITHMS | 3 | L, T | 60/32 |
| BASICS OF COMPUTER GRAPHICS / MEDIA PHOTOGRAPHY AND POST-PRODUCTION (ELECTIVE) | 3 | LAB | 30/16 |
| BRIEFING | 2 | WS | 30/16 |
| BEHAVIORAL ECONOMICS / E-COMMERCE (ELECTIVE) | 3 | D | 30/16 |
| INTERNSHIP | 14 | PR | 360/360 |
| PROJECT PREPARATION METHODOLOGY | 2 | D | 30/16 |
| FOREIGN LANGUAGE | 3 | LEKT | 30/16 |
| Subject name | Cummulative amount of ECTS points | Lecture method | Cummulative amount of hours (FT/PT) |
| TRENDHUNTING & FORECASTING IN SOCIAL MEDIA | 3 | L | 30/16 |
| ETHICS IN SOCIAL MEDIA | 2 | D | 30/16 |
| SOCIAL SELLING | 3 | L, T | 60/32 |
| IMAGE CRISIS MANAGEMENT | 2 | D | 30/16 |
| SOCIAL MEDIA PR | 3 | L, D | 60/32 |
| INTERNSHIP | 14 | PR | 360/360 |
| SOCIAL PROJECT | 3 | D | 30/16 |
L – lectures, T – tutorials, WS – workshops, LAB – labs, LEKT – foreign language classes, D – discussions, PR – practicum/internship
Tuition fees
Fixed tuition - flexible payments
By choosing to study at UEHS, you can be sure that the tuition fee will not change throughout the duration of your studies. You can pay the tuition fee once for the entire year of study or spread over a semester payment. This allows you to decide how you want to plan your expenses.
Fees (academic year 2024/2025)
- EU&OTHER COUNTRIES GROUP
- OTHER COUNTRIES
| Year of study | Annually | Per semester* |
| I | 2400 € | 1350 € |
| II | 2400 € | 1350 € |
| III | 2400 € | 1350 € |
*Semester payment is possible from the second year of studies.
| Year of study | Annually | Per semester* |
| I | 3400 € | 1850 € |
| II | 3400 € | 1850 € |
| III | 3400 € | 1850 € |
*Semester payment is possible from the second year of studies.
EU and other countries group
This group includes citizens of the countries member states of the European Union and the following countries citizens: Azerbaijan, Belarus, Bosnia and Herzegovina, Montenegro, Georgia, Kazakhstan, Kosovo, Kyrgyzstan, Latin America, Macedonia, Moldova, Russia, Serbia, Tajikistan, Turkey, Turkmenistan, Ukraine, Uzbekistan.
Other countries
The citizens of all the remaining countries.
Scholarships - easier than you think
While studying at UEHS, you can take advantage of a wide range of financial support from the state budget and European funds, as well as benefit from special discounts with UEHS discount program
You can submit most scholarship applications quickly and easily through your online account.
In the academic year 2022/2023, the University of Economics and Humanities in Warsaw awarded 350 Rector’s Scholarships, ranging from PLN 525 /month to PLN 1025 /month, depending on the average or achievements. For outstanding sport, artistic or scientific achievements, the Scholarship Committee awarded scholarships of PLN 600 /month.
Detailed information on the possibility of applying for the Rector’s Scholarship is available in the “MojeAEH” system.
A sports scholarship may be awarded to a student who excels in sport achievements at least national level. In addition we also encourage our students to take part in additional support programs- eg. the National Academic Representation.
Young sportsmen can count on financial support in the amount of PLN 600 /month.
Detailed information on the possibility of applying for sports scholarship is available in the “MojeAEH” system.
A scholarship for people with disabilities may be awarded to a student who has a disability certificate, a disability degree certificate, a ZUS certifying physician’s certificate, a disability group certificate or a certificate of permanent or long-term incapacity to work on a farm.
In the 2022/2023 academic year, depending on the degree of disability, 150 scholarships for people with disabilities were awarded, ranging from PLN 1275 /month to PLN 1575 /month.
Detailed information on the possibility of applying for a scholarship for people with disabilities is available in the “MojeAEH” system.
The allowance is a form of emergency financial assistance. Any student who found himself temporarily in a difficult life situation resulting from random events beyond the student’s control can apply for it.The allowance may be granted twice in one academic year, and the allowance is not granted twice for the same random event. Difficult life situations caused by the COVID-19 pandemic are an exception.
In 2021, we granted 40 allowances for a total of PLN 197,200. The allowances, depending on the student’s situation, were paid in the amount of PLN 3,000 to PLN 5,000 at a time.
Detailed information on the possibility of applying for the allowance is available in the “MojeAEH” system.
2022/2023 academic year
355 Rector’s Scholarships
179 social scholarships
181 scholarships for people with disabilities
PLN 1,890,289.35 was spent in 2019/2020 on scholarships
PLN 2,911,662.50 was spent in 2020/2021 on scholarships
PLN 4,158,177.00 was spent in 2021/2022 on scholarships
PLN 7,829,950.00 was spent in 2022/2023 on scholarships
Rector’s Scholarship – highest average: 5,44
