Social Communication and PR Social Communication and PR - Recruitment finished
Graduate (Master)
New Media and Public Relations
Why choose this field of study?
Information in the era of information society development is worth its weight in gold. Therefore, by choosing this field, you will learn to use information to your advantage. As part of the Social Communication and PR specialty, you will learn advanced methods and techniques for managing information and presenting it optimally. Among other things, you will learn behind-the-scenes principles of effective election marketing, persuasion and manipulation techniques used in the media, and methods of using events and happenings in the work of a PR specialist.
We created Social Communication and PR program for all those who want to gain real-world professional skills during their studies. Strictly theoretical knowledge is reduced to what is necessary. We bring to the forefront everything that will enable you to take up your dream profession after graduation. Students with degrees in other fields can consider this program as their career plan.
What can you do after graduation?
After studying in our field of study, you can find employment in advertising and PR agencies, press agencies, marketing departments of companies, or start your own business as a freelancer in new media.
Partners
This is the right programme for you if:
Admission rules and regulations
Note: important information for 2025 candidates
Please read carefully the application procedures in line with the changes introduced by the Polish Ministry of Science and Higher Education in 2025.
Programme and structure of studies
MASTER STUDIES
The education model is focused on the courses concerning social communication, PR, and new media. The curriculum includes in-depth and theoretically grounded knowledge of social media channel management, information visualization techniques, principles of conducting and promoting business in new media, media information sources, or image creation techniques. Through a well-thought-out program of study, you will gain practical skills that will open up many avenues for your personal and professional development.
First year of studies
The first year of study includes courses common to both specialization path (Social communication and PR and New Media). The aim of the courses is to provide in-depth, theoretically supported knowledge of journalism and communication.
| Subject name | Cummulative amount of ECTS points | Cummulative amount of hours (FT/PT) |
|---|---|---|
| Occupational Health and Safety | 0 | 8/8 |
| Universal History / Culture and Ethics (elective) | 5 | 30/16 |
| Media psychology | 3 | 30/16 |
| Media and communication studies | 4 | 60/32 |
| Law and ethics in the media | 3 | 30/16 |
| Social media | 3 | 30/16 |
| Information visualization | 3 | 30/16 |
| EU media and audiovisual policy | 3 | 30/16 |
| Intercultural communication | 3 | 30/16 |
| Public diplomacy | 3 | 30/16 |
| Subject name | Cummulative amount of ECTS points | Cummulative amount of hours (FT/PT) |
|---|---|---|
| Crisis communication | 3 | 30/16 |
| Gender, media, culture | 3 | 30/16 |
| Globalization and glocalization | 3 | 30/16 |
| Business in new media | 3 | 30/16 |
| Information validation and valuation methods | 3 | 30/16 |
| Sources of information in the media | 3 | 30/16 |
| Media image | 3 | 30/16 |
| Foreign language | 2 | 30/16 |
| Team communication / Management skills (elective) | 2 | 30/16 |
| Information security / Violence and the media | 5 | 60/32 |
In the first and second semester of study, the student can choose three courses, one from each of the following groups:
- Universal History or Culture and Ethics;
- Information security or Violence and the media;
- Team communication or Management skills
The number of registered students determines whether a course will be launched.
Second year of studies
Starting from the second year, dedicated courses for the Social Communication and PR specialty module begin, with the aim of steering you towards the career path of a PR specialist. With the beginning of the third semester of study, students begin their professional internship and a thesis seminar.
| Subject name | Cummulative amount of ECTS points | Cummulative amount of hours (FT/PT) |
|---|---|---|
| Citizen Media - Digital Storytelling | 3 | 30/16 |
| Promotion in new media | 2 | 30/16 |
| Media discourse analysis | 2 | 30/16 |
| Computer graphics | 2 | 30/16 |
| Event as a PR tool | 3 | 45/24 |
| Digital popular culture | 3 | 30/16 |
| Digital Management | 3 | 30/16 |
| Foreign language | 3 | 30/16 |
| Seminar | 2 | 30/16 |
| Internship | 7 | 180/180 |
| Subject name | Cummulative amount of ECTS points | Cummulative amount of hours (FT/PT) |
|---|---|---|
| Persuasion and manipulation techniques in the media | 4 | 45/24 |
| Public participation in the Smart City | 4 | 30/16 |
| Digital Gamification | 3 | 45/24 |
| Election Marketing | 3 | 45/24 |
| Seminar | 6 | 30/16 |
| Internship | 7 | 180/180 |
| Interpersonal communication / Assertiveness training (elective) | 3 | 30/16 |
In the fourth semester of study, the student can choose one course from the following group: Interpersonal communication or Assertiveness training.
The number of registered students determines whether a course will be launched.
The content of the study program may change as a result of efforts to improve the quality of education and adapt the teaching offer to the current challenges of the labor market. Each change is approved by the University Senate and introduced with the aim of preparing students for their future careers in the best possible way.
Tuition fees
Fixed tuition - flexible payments
By choosing to study at VIZJA University, you can be sure that the tuition fee will not change throughout the duration of your studies. You can pay the tuition fee once for the entire year of study or spread over a semester payment. This allows you to decide how you want to plan your expenses.
Study in Polish!
Do you want to study at VIZJA University in Polish? It is possible! We have prepared a special program for international students to acquire the skills necessary for active study in Polish and for academic, social and everyday life in Poland.
The Comprehensive Polish Language Program for International Students is:
- part of The VIZJA University Foundation Program, which is a comprehensive preparation for starting regular Bachelor's or Master's studies in Polish at VIZJA University
- a course aimed at two groups of international students: students with knowledge of a Slavic language (Russian, Ukrainian, Czech etc.) and students without prior knowledge of any Slavic language
- a chance for immersion in Polish society and culture, authentic experience of life in Poland and broad career prospects on the Polish labour market
More details coming soon!
Scholarships - easier than you think
While studying at VIZJA University, you can take advantage of a wide range of financial support from the state budget and European funds, as well as benefit from special discounts with VIZJA University discount program
You can submit most scholarship applications quickly and easily through your online account.
In the academic year 2023/2024, VIZJA University awarded 800 Rector’s Scholarships, ranging from PLN 400 /month to PLN 1000 /month, depending on the average or achievements. For outstanding sport, artistic or scientific achievements, the Scholarship Committee awarded scholarships of PLN 600 /month.
Detailed information on the possibility of applying for the Rector’s Scholarship is available in the dean’s system.
A sports scholarship may be awarded to a student who excels in sport achievements at least national level. In addition we also encourage our students to take part in additional support programs- eg. the National Academic Representation.
Young sportsmen can count on financial support in the amount of PLN 600 /month.
Detailed information on the possibility of applying for sports scholarship is available in the dean’s system.
A scholarship for people with disabilities may be awarded to a student who has a disability certificate, a disability degree certificate, a ZUS certifying physician’s certificate, a disability group certificate or a certificate of permanent or long-term incapacity to work on a farm.
In the 2023/2024 academic year, depending on the degree of disability, 350 scholarships for people with disabilities were awarded, ranging from PLN 1700 /month to PLN 1900 /month.
Detailed information on the possibility of applying for a scholarship for people with disabilities is available in the dean’s system.
The allowance is a form of emergency financial assistance. Any student who found himself temporarily in a difficult life situation resulting from random events beyond the student’s control can apply for it.The allowance may be granted twice in one academic year, and the allowance is not granted twice for the same random event.
In 2024, we granted 51 allowances for a total of PLN 255 000. The allowances, depending on the student’s situation, were paid in the amount of PLN 2,000 to PLN 5,000 at a time.
Detailed information on the possibility of applying for the allowance is available in the dean’s system.
2023/2024 academic year
800 Rector’s Scholarships
51 allowances
350 scholarships for people with disabilities
12 500 000 PLN was spent in 2023/2024 on scholarships
PLN 1,890,289.35 was spent in 2019/2020 on scholarships
PLN 2,911,662.50 was spent in 2020/2021 on scholarships
PLN 4,158,177.00 was spent in 2021/2022 on scholarships
PLN 7,829,950.00 was spent in 2022/2023 on scholarships
Rector’s Scholarship – highest average: 5,44
