New Media
Graduate (Master)
New Media and Public Relations
Why choose this field of study?
New Media studies at the University of Economics and Human Sciences in Warsaw is a specialized program created as a response to market demand. Information in the era of information society development is worth its weight in gold. By choosing this program, you will learn how to use it to your advantage. As part of the New Media specialization, you will gain practical skills to create innovative content for both social and traditional media. You will learn the principles of leading social media, monetization, and running a business. Curriculum for the New Media and PR specialization. We designed the New Media studies for all those who want to acquire real-life professional skills. Strictly theoretical knowledge is reduced to what is necessary, that is, we bring to the forefront the aspects that will enable you to work in your dream profession after graduation.
It is a rapidly developing discipline. It has its applications in business, administration, the non-profit sector, and other social areas. One of its most important aspects is online advertising. Therefore, New Media and Public Relations, as a fast-growing field, requires qualified professionals to smoothly navigate the world of media and the Internet. New Media and Public Relations is an interdisciplinary field that requires innovative ideas, a modern approach to media, creativity, and the ability to navigate the labyrinth of social media, However, the assistance of new media and public relations specialists is also needed in companies that manage and control the media.
New Media - What can you do after graduation?
You will gain the necessary skills to work in the field and start your own business, according to your own idea. If terms such as youtuber, influencer, vlogger/blogger, podcaster or streamer make your heart beat faster, look no further. This is a direction created with you in mind. In addition, after graduation we will prepare you to work in social media as a content creator or a social media manager. Moreover, you will be able to find employment as a marketing specialist, press agent, or influencer marketing manager. Also, as someone with extensive knowledge of media ethics, you will be able to oversee compliance with the rules in the area of new media and public relations. New media, i.e., those that operate on the Internet, are not regulated by the media law. This is due to the open nature of the online world and changing communication patterns. Internet communication based on the many-to-many model precludes the monopolization of information. You will also be ready to develop digitization projects. Having studied new media and public relations, you will be prepared to work in companies where you will assist marketing activities. You will also be able to work on developing marketing projects, training, documentation and concepts in the field of new media and PR.
Partners
New Media - This program is for you if:
Programme and structure of studies
MASTER STUDIES
The education model is focused on the courses concerning social communication, PR, and new media. The study program includes in-depth and theoretically underpinned knowledge of social media channel management. Also includes techniques of information visualization, principles of conducting, promotion of business in the new media, sources of information in the media, techniques of image creation. Through a well-thought-out program of study, you will gain practical skills that will open up many avenues for your personal and professional development.
First year of studies
In first year of study, courses are common to both specialization paths (Social Communication and PR and New Media). The purpose of the subjects will be to provide in-depth, theoretically underpinned knowledge of journalism as well as communication.
| Subject name | Cummulative amount of ECTS points | Lecture method | Cummulative amount of hours (FT/PT) |
| Occupational Health and Safety | 0 | L | 8/8 |
| Universal History / Culture and Ethics (elective) | 5 | L | 30/16 |
| Media psychology | 3 | L | 30/16 |
| Media and communication studies | 4 | L, T | 60/32 |
| Law and ethics in the media | 3 | D | 30/16 |
| Social media | 3 | WS | 30/16 |
| Information visualization | 3 | LAB | 30/16 |
| EU media and audiovisual policy | 3 | D | 30/16 |
| Intercultural communication | 3 | D | 30/16 |
| Public diplomacy | 3 | T | 30/16 |
| Subject name | Cummulative amount of ECTS points | Lecture method | Cummulative amount of hours (FT/PT) |
| Crisis communication | 3 | L | 30/16 |
| Gender, media, culture | 3 | D | 30/16 |
| Globalization and glocalization | 3 | WS | 30/16 |
| Business in new media | 3 | T | 30/16 |
| Information validation and valuation methods | 3 | D | 30/16 |
| Sources of information in the media | 3 | WS | 30/16 |
| Media image | 3 | WS | 30/16 |
| Foreign language | 2 | LEKT | 30/16 |
| Information security / Violence and the media (elective) | 5 | L, T | 60/32 |
| Team communication / Management skills (elective) | 2 | WS | 30/16 |
L – lectures; T – tutorials; LEKT – foreign language classes; WS – workshops; K – discussions; LAB – labs; PR – practicum/internship
In the first and second semester of study, the student can choose three courses, one from each of the following groups:
- Universal History or Culture and Ethics;
- Information security or Violence and the media;
- Team communication or Management skills
The number of registered students determines whether a course will be launched.
Second year of studies
Starting in the second year, dedicated courses for the New Media specialty module begin. The purpose of these will be to prepare you to work as a freelance journalist, an influencer who can create and promote their materials on the Internet. With the beginning of the third semester, students will begin an internship and a thesis seminar.
| Subject name | Cummulative amount of ECTS points | Lecture method | Cummulative amount of hours (FT/PT) |
| Citizen Media - Digital Storytelling | 3 | WS | 30/16 |
| Promotion in new media | 2 | D | 30/16 |
| Media discourse analysis | 2 | D | 30/16 |
| Computer graphics | 2 | LAB | 30/16 |
| Camera, Sound, Editing in New Media | 3 | LAB | 45/24 |
| Digital marketing | 3 | D | 30/16 |
| Media systems in Poland and around the world | 3 | D | 30/16 |
| Foreign language | 3 | LEKT | 30/16 |
| Seminar | 2 | SEM | 30/16 |
| Internship | 7 | PR | 180/180 |
| EVENT AS A PR TOOL | 3 | LAB | 45/45 |
| DIGITAL POPULAR CULTURE | 3 | D | 30/30 |
| DIGITAL MANAGEMENT | 3 | D | 30/30 |
| Subject name | Cummulative amount of ECTS points | Lecture method | Cummulative amount of hours (FT/PT) |
| Investigative Journalism | 4 | WS | 45/24 |
| Legal aspects of the internet | 4 | D | 30/16 |
| Business thinking in the media | 3 | WS | 45/24 |
| Photojournalism | 3 | WS | 45/24 |
| Seminar | 6 | SEM | 30/16 |
| Internship | 7 | PR | 180/180 |
| Interpersonal communication / Assertiveness training (elective) | 3 | WS | 30/16 |
| PERSUASION AND MANIPULATION TECHNIQUES IN THE MEDIA | 4 | WS | 45/45 |
| DIGITAL GAMIFICATION | 3 | WS | 45/45 |
| PUBLIC PARTICIPATION IN THE SMART CITY | 4 | D | 30/30 |
| ELECTION MARKETING | 3 | WS | 45/45 |
L – lectures; T – tutorials; LEKT – foreign language classes; WS – workshops; K – discussions; LAB – labs; PR – practicum/internship
In the fourth semester of study, the student can choose one course from the following group: Interpersonal communication or Assertiveness training.
The number of registered students determines whether a course will be launched.
Tuition fees
Fixed tuition - flexible payments
By choosing to study at UEHS, you can be sure that the tuition fee will not change throughout the duration of your studies. You can pay the tuition fee once for the entire year of study or spread over a semester payment. This allows you to decide how you want to plan your expenses.
Fees (academic year 2024/2025)
| Year of study | Annually | Per semester* |
| I | 2800 € | 1550 € |
| II | 2800 € | 1550 € |
*Semester payment is possible from the second year of studies.
| Year of study | Annually | Per semester* |
| I | 3800 € | 2050 € |
| II | 3800 € | 2050 € |
*Semester payment is possible from the second year of studies.
EU and other countries group
This group includes citizens of the countries member states of the European Union and the following countries citizens: Azerbaijan, Belarus, Bosnia and Herzegovina, Montenegro, Georgia, Kazakhstan, Kosovo, Kyrgyzstan, Latin America, Macedonia, Moldova, Russia, Serbia, Tajikistan, Turkey, Turkmenistan, Ukraine, Uzbekistan.
Other countries
The citizens of all the remaining countries.
Study in Polish!
Do you want to study at UEHS in Polish? It is possible! We have prepared a special program for international students to acquire the skills necessary for active study in Polish and for academic, social and everyday life in Poland.
The Comprehensive Polish Language Program for International Students is:
- part of The UEHS Foundation Program, which is a comprehensive preparation for starting regular Bachelor's or Master's studies in Polish at UEHS
- a course aimed at two groups of international students: students with knowledge of a Slavic language (Russian, Ukrainian, Czech etc.) and students without prior knowledge of any Slavic language
- a chance for immersion in Polish society and culture, authentic experience of life in Poland and broad career prospects on the Polish labour market
More details coming soon!
Scholarships - easier than you think
While studying at UEHS, you can take advantage of a wide range of financial support from the state budget and European funds, as well as benefit from special discounts with UEHS discount program
You can submit most scholarship applications quickly and easily through your online account.
In the academic year 2022/2023, the University of Economics and Humanities in Warsaw awarded 350 Rector’s Scholarships, ranging from PLN 525 /month to PLN 1025 /month, depending on the average or achievements. For outstanding sport, artistic or scientific achievements, the Scholarship Committee awarded scholarships of PLN 600 /month.
Detailed information on the possibility of applying for the Rector’s Scholarship is available in the “MojeAEH” system.
A sports scholarship may be awarded to a student who excels in sport achievements at least national level. In addition we also encourage our students to take part in additional support programs- eg. the National Academic Representation.
Young sportsmen can count on financial support in the amount of PLN 600 /month.
Detailed information on the possibility of applying for sports scholarship is available in the “MojeAEH” system.
A scholarship for people with disabilities may be awarded to a student who has a disability certificate, a disability degree certificate, a ZUS certifying physician’s certificate, a disability group certificate or a certificate of permanent or long-term incapacity to work on a farm.
In the 2022/2023 academic year, depending on the degree of disability, 150 scholarships for people with disabilities were awarded, ranging from PLN 1275 /month to PLN 1575 /month.
Detailed information on the possibility of applying for a scholarship for people with disabilities is available in the “MojeAEH” system.
The allowance is a form of emergency financial assistance. Any student who found himself temporarily in a difficult life situation resulting from random events beyond the student’s control can apply for it.The allowance may be granted twice in one academic year, and the allowance is not granted twice for the same random event. Difficult life situations caused by the COVID-19 pandemic are an exception.
In 2021, we granted 40 allowances for a total of PLN 197,200. The allowances, depending on the student’s situation, were paid in the amount of PLN 3,000 to PLN 5,000 at a time.
Detailed information on the possibility of applying for the allowance is available in the “MojeAEH” system.
2022/2023 academic year
355 Rector’s Scholarships
179 social scholarships
181 scholarships for people with disabilities
PLN 1,890,289.35 was spent in 2019/2020 on scholarships
PLN 2,911,662.50 was spent in 2020/2021 on scholarships
PLN 4,158,177.00 was spent in 2021/2022 on scholarships
PLN 7,829,950.00 was spent in 2022/2023 on scholarships
Rector’s Scholarship – highest average: 5,44
