Social Communication and PR
Graduate (Master)
New Media and Public Relations
Why choose this field of study?
Information in the era of information society development is worth its weight in gold. Therefore, by choosing this field, you will learn to use information to your advantage. As part of the Social Communication and PR specialty, you will learn advanced methods and techniques for managing information and presenting it optimally. Among other things, you will learn behind-the-scenes principles of effective election marketing, persuasion and manipulation techniques used in the media, and methods of using events and happenings in the work of a PR specialist.
We created Social Communication and PR program for all those who want to gain real-world professional skills during their studies. Strictly theoretical knowledge is reduced to what is necessary. We bring to the forefront everything that will enable you to take up your dream profession after graduation. Students with degrees in other fields can consider this program as their career plan.
What can you do after graduation?
After studying in our field of study, you can find employment in advertising and PR agencies, press agencies, marketing departments of companies, or start your own business as a freelancer in new media.
Partners
This is the right programme for you if:
Programme and structure of studies
MASTER STUDIES
The education model is focused on the courses concerning social communication, PR, and new media. The curriculum includes in-depth and theoretically grounded knowledge of social media channel management, information visualization techniques, principles of conducting and promoting business in new media, media information sources, or image creation techniques. Through a well-thought-out program of study, you will gain practical skills that will open up many avenues for your personal and professional development.
First year of studies
The first year of study includes courses common to both specialization path (Social communication and PR and New Media). The aim of the courses is to provide in-depth, theoretically supported knowledge of journalism and communication.
- Semester I
- Semester II
| Subject name | Cummulative amount of ECTS points | Lecture method | Cummulative amount of hours (FT/PT) |
| Occupational Health and Safety | 0 | L | 8/8 |
| Universal History / Culture and Ethics (elective) | 5 | L | 30/16 |
| Media psychology | 3 | L | 30/16 |
| Media and communication studies | 4 | L, T | 60/32 |
| Law and ethics in the media | 3 | D | 30/16 |
| Social media | 3 | WS | 30/16 |
| Information visualization | 3 | LAB | 30/16 |
| EU media and audiovisual policy | 3 | D | 30/16 |
| Intercultural communication | 3 | D | 30/16 |
| Public diplomacy | 3 | T | 30/16 |
| Subject name | Cummulative amount of ECTS points | Lecture method | Cummulative amount of hours (FT/PT) |
| Crisis communication | 3 | L | 30/16 |
| Gender, media, culture | 3 | D | 30/16 |
| Globalization and glocalization | 3 | WS | 30/16 |
| Business in new media | 3 | T | 30/16 |
| Information validation and valuation methods | 3 | D | 30/16 |
| Sources of information in the media | 3 | WS | 30/16 |
| Media image | 3 | WS | 30/16 |
| Foreign language | 2 | LEKT | 30/16 |
| Team communication / Management skills (elective) | 2 | WS | 30/16 |
| Information security / Violence and the media | 5 | L, T | 60/32 |
L – lectures; T – tutorials; LEKT – foreign language classes; WS – workshops; D – discussions; LAB – labs; SEM – seminars; PR – practicum/internship
In the first and second semester of study, the student can choose three courses, one from each of the following groups:
- Universal History or Culture and Ethics;
- Information security or Violence and the media;
- Team communication or Management skills
The number of registered students determines whether a course will be launched.
Second year of studies
Starting from the second year, dedicated courses for the Social Communication and PR specialty module begin, with the aim of steering you towards the career path of a PR specialist. With the beginning of the third semester of study, students begin their professional internship and a thesis seminar.
- Semester III
- Semester IV
| Subject name | Cummulative amount of ECTS points | Lecture method | Cummulative amount of hours (FT/PT) |
| Citizen Media - Digital Storytelling | 3 | WS | 30/16 |
| Promotion in new media | 2 | D | 30/16 |
| Media discourse analysis | 2 | D | 30/16 |
| Computer graphics | 2 | LAB | 30/16 |
| Event as a PR tool | 3 | LAB | 45/24 |
| Digital popular culture | 3 | D | 30/16 |
| Digital Management | 3 | D | 30/16 |
| Foreign language | 3 | LEKT | 30/16 |
| Seminar | 2 | SEM | 30/16 |
| Internship | 7 | PR | 180/180 |
| Subject name | Cummulative amount of ECTS points | Lecture method | Cummulative amount of hours (FT/PT) |
| Persuasion and manipulation techniques in the media | 4 | WS | 45/24 |
| Public participation in the Smart City | 4 | D | 30/16 |
| Digital Gamification | 3 | WS | 45/24 |
| Election Marketing | 3 | WS | 45/24 |
| Seminar | 6 | SEM | 30/16 |
| Internship | 7 | PR | 180/180 |
| Interpersonal communication / Assertiveness training (elective) | 3 | WS | 30/16 |
L – lectures; T – tutorials; LEKT – foreign language classes; WS – workshops; D – discussions; LAB – labs; SEM – seminars; PR – practicum/internship
In the fourth semester of study, the student can choose one course from the following group: Interpersonal communication or Assertiveness training.
The number of registered students determines whether a course will be launched.
Tuition fees
Fixed tuition - flexible payments
By choosing to study at UEHS, you can be sure that the tuition fee will not change throughout the duration of your studies. You can pay the tuition fee once for the entire year of study or spread over a semester payment. This allows you to decide how you want to plan your expenses.
Fees (academic year 2024/2025)
- EU&OTHER COUNTRIES GROUP
- OTHER COUNTRIES
| Year of study | Annually | Per semester* |
| I | 2800 € | 1550 € |
| II | 2800 € | 1550 € |
*Semester payment is possible from the second year of studies.
| Year of study | Annually | Per semester* |
| I | 3800 € | 2050 € |
| II | 3800 € | 2050 € |
*Semester payment is possible from the second year of studies.
EU and other countries group
This group includes citizens of the countries member states of the European Union and the following countries citizens: Azerbaijan, Belarus, Bosnia and Herzegovina, Montenegro, Georgia, Kazakhstan, Kosovo, Kyrgyzstan, Latin America, Macedonia, Moldova, Russia, Serbia, Tajikistan, Turkey, Turkmenistan, Ukraine, Uzbekistan.
Other countries
The citizens of all the remaining countries.
Scholarships - easier than you think
While studying at UEHS, you can take advantage of a wide range of financial support from the state budget and European funds, as well as benefit from special discounts with UEHS discount program
You can submit most scholarship applications quickly and easily through your online account.
In the academic year 2022/2023, the University of Economics and Humanities in Warsaw awarded 350 Rector’s Scholarships, ranging from PLN 525 /month to PLN 1025 /month, depending on the average or achievements. For outstanding sport, artistic or scientific achievements, the Scholarship Committee awarded scholarships of PLN 600 /month.
Detailed information on the possibility of applying for the Rector’s Scholarship is available in the “MojeAEH” system.
A sports scholarship may be awarded to a student who excels in sport achievements at least national level. In addition we also encourage our students to take part in additional support programs- eg. the National Academic Representation.
Young sportsmen can count on financial support in the amount of PLN 600 /month.
Detailed information on the possibility of applying for sports scholarship is available in the “MojeAEH” system.
A scholarship for people with disabilities may be awarded to a student who has a disability certificate, a disability degree certificate, a ZUS certifying physician’s certificate, a disability group certificate or a certificate of permanent or long-term incapacity to work on a farm.
In the 2022/2023 academic year, depending on the degree of disability, 150 scholarships for people with disabilities were awarded, ranging from PLN 1275 /month to PLN 1575 /month.
Detailed information on the possibility of applying for a scholarship for people with disabilities is available in the “MojeAEH” system.
The allowance is a form of emergency financial assistance. Any student who found himself temporarily in a difficult life situation resulting from random events beyond the student’s control can apply for it.The allowance may be granted twice in one academic year, and the allowance is not granted twice for the same random event. Difficult life situations caused by the COVID-19 pandemic are an exception.
In 2021, we granted 40 allowances for a total of PLN 197,200. The allowances, depending on the student’s situation, were paid in the amount of PLN 3,000 to PLN 5,000 at a time.
Detailed information on the possibility of applying for the allowance is available in the “MojeAEH” system.
2022/2023 academic year
355 Rector’s Scholarships
179 social scholarships
181 scholarships for people with disabilities
PLN 1,890,289.35 was spent in 2019/2020 on scholarships
PLN 2,911,662.50 was spent in 2020/2021 on scholarships
PLN 4,158,177.00 was spent in 2021/2022 on scholarships
PLN 7,829,950.00 was spent in 2022/2023 on scholarships
Rector’s Scholarship – highest average: 5,44
