Marketing in Enterprises

Type:
first-cycle studies
Field of study:
Management
Type:
first-cycle studies
Field of study:
Management
Duration of study:
3 years (6 semesters)
Mode of study:
full-time | part-time | online
Obtained title:
bachelor's degree
Language:
Polish | English
PolishEnglish

Why You should choose this study programme

Studies on this specialization prepare to effective management of marketing processes in a company, use of marketing tools and professional creation of marketing strategy oriented on searching attractive sales markets,

predicting and satisfying consumers’ needs, building organization’s image and brand, as well as ability to cooperate with organizations providing marketing services.

What You can do after this study programme

As a graduate of this specialization, you will join the group of experts sought by advertising agencies, marketing departments or sales support departments in companies and enterprises. You will also easily find yourself in the role of analyst, consultant, manager or project manager.

This programme
is for You, if:

You are thinking about a professional managerial career
You have analytical and creative flair
You like new challenges and can plan activities

Degree programme and study structure

FRIST-CYCLE STUDIES (UNDERGRADUATE STUDIES)

they last
Last 3 years (6 semesters)
are worth
180 ECTS credits
(European Credit Transfer and Accumulation System)
end with
a bachelor’s degree

The curriculum covers the issues of management science and related disciplines, concerning the essence, regularities and problems of enterprise and other organizations. 

First year of study

The first year of study is dominated by subjects which, irrespective of the chosen field of study, will provide a broad horizon of thinking and an understanding of the concepts and basic issues in a particular field of study. As a result, you will acquire knowledge and skills that will make it easier for you to find your place in many different professions in the future and prepare you to undertake interdisciplinary projects, which is nowadays particularly important and appreciated on the labour market. From the second semester onwards, classes introduce in more detail the content specific to the chosen field of study 

First semester
Subject ECTS Form of classes Total number
of lesson hours
(STATIONARY / NON-STATIONARY)
SCIENCE OF STATE, LAW, POLITICS 5 L 30/24
INTRODUCTION TO PSYCHOLOGY 5 L 30/24
ORGANISATION AND MANAGEMENT THEORY 5 L 30/24
BASIC OF ECONOMICS 5 L 30/24
BASIC OF SOCIAL COMMUNICATION 4 S 30/16
ACADEMIC SKILLS 2 S 15/8
INTRODUCTION TO PHILOSOPHY 4 l 30/16
OHS 0 e-learning 8/4
Second semester
Subject ECTS Form of classes Total number
of lesson hours
(STATIONARY / NON-STATIONARY)
METHODOLOGY OF RESEARCH IN SOCIAL SCIENCES 4 S 24/16
PROJECT MANAGEMENT 3 S 24/16
BASIC OF LEGAL AND PUBLIC FINANCE 4 L 30/24
BASIC OF BUSINESS LAW 3 L 30/16
ACCOUNTING PRINCIPLES 5 L, D 60/40
QUANTITAVE METHODS-STATISTICS 5 L, D 60/40
ORGANISATIONS MANAGEMENT 4 L 30/24

Second year of study

In the second year, subjects focused on the chosen field of study are introduced to the programme. They enable you to deepen your knowledge and acquire the competences necessary to understand and practically apply knowledge of finance and accounting in different spheres of economic activity. 

Third semester
Subject ECTS Form of classes Total number
of lesson hours
(STATIONARY / NON-STATIONARY)
HUMAN RESOURES MANAGEMENT 7 L, D 60/40
COMPANY FINANCES 7 L, D 60/40
MICROECONOMICS 6 L, D 60/40
BASIC OF MARKETING 4 L 30/24
ORGANISATIONAL BEHAVIOUR 4 L 30/24
Fourth semester
Subject ECTS Form of classes Total number
of lesson hours
(STATIONARY / NON-STATIONARY)
FINANCIAL ANALYSIS OF THE COMPANY 6 L, D 60/40
MARKETING RESEARCH 6 L, D 60/40
MACROECONOMICS 4 S 30/24
BASIC OF PUBLIC RELATIONS 4 L 30/16
MANAGEMENT OF CHANGE 4 S 30/24
QUALITY MANAGEMENT 4 S 30/16

Starting from semester three, students also participate in a undergraduate thesis seminar, during which they prepare their master’s thesis under the supervision of a supervisor. The diploma examination with a thesis defence concludes the studies and allows for the award of the Master’s degree. 

Third year of study

In the third year, you can choose subjects from the specialisation International Logistics to gain specialised preparation in this area. You can choose 4 of the 6 specialisation subjects on each semester 

Fifth semester
Subject ECTS Form of classes Total number
of lesson hours
(STATIONARY / NON-STATIONARY)
BASIC OF NEGOTIATION AND MEDIATION 5 L, D 60/40
BASIC OF ADVERTISING 5 L, D 60/40
CORPORATE SOCIAL RESPONSIBILITY 5 L, D 60/40
OPERATIONAL CONTROLLING 4 S 30/16
BRAND MANAGEMENT 4 S 30/16
KNOWLEDGE MANAGEMENT 4 S 30/16
Sixth semester
Subject ECTS Form of classes Total number
of lesson hours
(STATIONARY / NON-STATIONARY)
MARKETING IN TRADE AND SERVICES 6 L, D 60/40
COMPETITION STRATEGIES 6 L, D 60/40
PROMOTIONS STRATEGIES 6 L, D 60/40
ADVERTISING PSYCHOLOGY 4 S 30/16
CONSUMER BEHAVIOUR 4 S 30/16
SUPPLLY CHAIN MANAGEMENT 4 S 30/16

The study programme also includes foreign language classes and (for full-time students) sports and recreational activities. 

Tuition fees

Fixed tuition - flexible payments

By choosing to study at UEHS, you can be sure that the tuition fee will not change throughout the duration of your studies. You can pay the tuition fee once for the entire year of study or spread over a semester payment. This allows you to decide how you want to plan your expenses.

Reduce the cost of your studies

As part of the UEHS discount programme, you can take advantage of various reductions and promotions. They are usually applied in the first year of study. It means that your tuition fees will be reduced by the amount of the discounts granted. Candidates who register and pay their tuition fees within one month of registration will receive an English language course for free. The course covers 80 hours of English classes and 20 hours of  classes of Polish culture.

Fees

EU&CIS COUNTRIES
Year of study Annually Per semester
1st year 2500 EUROS 1400 EUROS
2nd and 3rd 2500 EUROS 1400 EUROS
OTHER COUNTRIES
Year of study Annually Per semester
1st year 3500 EUROS 1900 EUROS
2nd and 3rd year 3500 EUROS 1900 EUROS

CIS COUNTRIES
Commonwealth of Independent States: Azerbaijan, Belarus, Bosnia and Herzegovina, Montenegro, Georgia, Kazakhstan, Kosovo, Kyrgystan, Macedonia, Moldova, Russia, Serbia, Tajikistan, Turkey, Turkmenistan, Ukraine, Uzbekistan.

EU COUNTRIES
All member states of the European Union. List of member states: https://europa.eu/european-union/about-eu/countries_en.

OTHER COUNTRIES
Countries that are not members of the CIS or EU.

Scholarships - easier than you think

While studying at UEHS, you can take advantage of a wide range of financial support from the state budget and European funds, as well as benefit from special discounts with UEHS discount program

You can submit most scholarship applications quickly and easily through your online account.  

Scholarship
The scholarship may be awarded to any student who obtained an average grade not lower than 4.5 in a academic year given.

In the academic year 2020/2021, the University of Economics and Humanities in Warsaw awarded 292 Rector’s Scholarships, ranging from PLN 450 /month to PLN 650 /month, depending on the average or achievements. For outstanding sport, artistic or scientific achievements, the Scholarship Committee awarded scholarships of PLN 450 /month.

Detailed information on the possibility of applying for the Rector’s Scholarship is available in the “MojeAEH” system.

Sports scholarships

A sports scholarship may be awarded to a student who excels in sport achievements at least national level. In addition we also encourage our students to take part in additional support programs- eg. the National Academic Representation.

Young sportsmen can count on financial support in the amount of PLN 450 /month.

Detailed information on the possibility of applying for sports scholarship is available in the “MojeAEH” system.

Social scholarships

A social scholarship may be awarded to a student who is in a difficult financial situation. In the academic year 2020/2021, the amount of income per person in the student’s family entitling to receive a scholarship was set at an amount not higher than PLN 1,051.70.

Depending on the monthly net income, scholarships ranging from PLN 1,050 / month to PLN 1,250 /month were awarded per one student’s family member.

Detailed information on the possibility of applying for a social scholarship is available in the “MojeAEH” system.

Special scholarships for disabled people

A scholarship for people with disabilities may be awarded to a student who has a disability certificate, a disability degree certificate, a ZUS certifying physician’s certificate, a disability group certificate or a certificate of permanent or long-term incapacity to work on a farm.

In the 2020/2021 academic year, depending on the degree of disability, 79 scholarships for people with disabilities were awarded, ranging from PLN 800 /month to PLN 1000 /month.

Detailed information on the possibility of applying for a scholarship for people with disabilities is available in the “MojeAEH” system.

Allowances

The allowance is a form of emergency financial assistance. Any student who found himself temporarily in a difficult life situation resulting from random events beyond the student’s control can apply for it.

The allowance may be granted twice in one academic year, and the allowance is not granted twice for the same random event. Difficult life situations caused by the COVID-19 pandemic are an exception.

In 2020, we granted 64 allowances for a total of PLN 113,200.50. The allowances, depending on the student’s situation, were paid in the amount of PLN 1,000 to PLN 2,500 at a time.
Detailed information on the possibility of applying for the allowance is available in the “MojeAEH” system.

This is what makes us different

2020/2021 academic year
292 Rector’s Scholarships
106 social scholarships
79 scholarships for people with disabilities

PLN 1,890,289.35 was spent in 2019 on scholarships
PLN 2,911,662.50 was spent in 2020 on scholarships

Rector’s Scholarship – highest average: 5.79