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Marketing and Advertising

Type:
Undergraduate (Bachelor)

Field of study:
Management

Type:

Undergraduate (Bachelor)

Field of study:

Management

Duration of study:

3 years (6 semesters)

Mode:

full-time

Obtained title:

bachelor's degree

Language:

Polish | English

Switch to the Polish version of Marketing and Advertising specialization page

Why You should choose this study programme

Studies on this specialization prepare to effective management of marketing processes in a company, use of marketing tools and professional creation of marketing strategy oriented on searching attractive sales markets,

predicting and satisfying consumers’ needs, building organization’s image and brand, as well as ability to cooperate with organizations providing marketing services.

What You can do after this study programme

As a graduate of this specialization, you will join the group of experts sought by advertising agencies, marketing departments or sales support departments in companies and enterprises. You will also easily find yourself in the role of analyst, consultant, manager or project manager.

This programme
is for You, if:

You are thinking about a professional managerial career

You have analytical and creative flair

You like new challenges and can plan activities

Admission rules and regulations

Note: important information for 2025 candidates

Please read carefully the application procedures in line with the changes introduced by the Polish Ministry of Science and Higher Education in 2025.

Apply online

Degree programme and study structure

FRIST-CYCLE STUDIES (UNDERGRADUATE STUDIES)

they last

3 years (6 semesters)

are worth

180 ECTS credits

(European Credit Transfer and Accumulation System)

end with

a bachelor’s degree

The curriculum covers the issues of management science and related disciplines, concerning the essence, regularities and problems of enterprise and other organizations.

First year of study

The first year of study is dominated by subjects which, irrespective of the chosen field of study, will provide a broad horizon of thinking and an understanding of the concepts and basic issues in a particular field of study. As a result, you will acquire knowledge and skills that will make it easier for you to find your place in many different professions in the future and prepare you to undertake interdisciplinary projects, which is nowadays particularly important and appreciated on the labour market. From the second semester onwards, classes introduce in more detail the content specific to the chosen field of study.

First semester

Study programme – First semester
Subject name	Cummulative amount of ECTS points	Lecture method	Cummulative amount of hours (FT/PT)
Health and Safety	0	8/8	8/8
Academic Skills	1	15/8	15/8
Introduction to Philosophy / Anthropology (elective)	5	35/20	35/20
Basics of Social Communication	4	30/24	30/24
Introduction to Psychology	5	30/24	30/24
Introduction to the Study of State and Law / Economic History (elective)	5	30/24	30/24
Fundamentals of Economics	5	30/24	30/24
Organisation and Management Theory	5	30/24	30/24

Second semester

Study programme – Second semester
Subject name	Cummulative amount of ECTS points	Lecture method	Cummulative amount of hours (FT/PT)
Sports and Recreation	0	30/–	30/–
Foreign Language	2	30/16	30/16
Research Methodology in the Social Sciences	3	30/16	30/16
Information Technology	2	30/16	30/16
Project Management	3	45/24	45/24
Fundamentals of Accounting	5	60/40	60/40
Descriptive Statistics	4	60/40	60/40
Fundamentals of Private and Public Finance	4	30/24	30/24
Organisational Management	4	30/24	30/24
Public Business Law	3	30/16	30/16

Second year of study

In the second year, subjects focused on the chosen field of study are introduced to the programme. They enable you to deepen your knowledge and acquire the competences necessary to understand and practically apply knowledge of finance and accounting in different spheres of economic activity.

Third semester

Study programme – Third semester
Subject name	Cummulative amount of ECTS points	Lecture method	Cummulative amount of hours (FT/PT)
Sports and recreation	0	30/–	30/–
Foreign Language	2	30/16	30/16
Human Capital Management	5	60/40	60/40
Corporate Finance	5	60/40	60/40
Fundamentals of Marketing	5	60/40	60/40
International Management	3	30/16	30/16
Microeconomics	4	60/40	60/40
Knowledge Management	3	30/16	30/16
Organisational Behaviour	3	45/24	45/24

Fourth semester

Study programme – Fourth semester
Subject name	Cummulative amount of ECTS points	Lecture method	Cummulative amount of hours (FT/PT)
Foreign Language	2	30/16	30/16
Financial Analysis of the Enterprise	5	60/40	60/40
Marketing Research	5	60/40	60/40
Macroeconomics	3	45/32	45/32
Fundamentals of Public Relations	3	30/16	30/16
Organisational Strategies	3	45/24	45/24
Change Management	3	30/16	30/16
Risk Management	3	30/16	30/16
Quality Management	3	30/16	30/16

Third year of study

In the third year, you can choose subjects from the specialisation Marketing in Enterprises to gain specialised preparation in this area. You can choose 4 of the 6 specialisation subjects on each semester

Fifth semester

Study programme – Fifth semester
Subject name	Cummulative amount of ECTS points	Lecture method	Cummulative amount of hours (FT/PT)
Foreign Language	3	30/16	30/16
Methodology of Project Preparation	3	30/16	30/16
School of Business Practitioners I	2	24/16	24/16
Applications of AI in Management / Information Technology in Management (elective)	3	30/16	30/16
Fundamentals of Negotiation and Mediation	5	60/40	60/40
Basics of Advertising	4	60/40	60/40
Digital Marketing and E-commerce	4	60/32	60/32
Consumer Behaviour	3	45/24	45/24
Brand Management	3	45/24	45/24

Sixth semester

Study programme – Sixth semester
Subject name	Cummulative amount of ECTS points	Lecture method	Cummulative amount of hours (FT/PT)
School of Business Practitioners II	2	24/16	24/16
Innovation Management / Sustainable Development Management (elective)	4	30/16	30/16
Research and Diploma Workshops	2	30/16	30/16
Social Project	4	30/24	30/24
Marketing in Trade and Services	5	60/40	60/40
Competition Strategies	5	60/40	60/40
Psychology of Advertising	4	45/24	45/24
Marketing Planning	4	45/24	45/24

The content of the study program may change as a result of efforts to improve the quality of education and adapt the teaching offer to the current challenges of the labor market. Each change is approved by the University Senate and introduced with the aim of preparing students for their future careers in the best possible way.

Tuition fees

Fixed tuition - flexible payments

By choosing to study at VIZJA University, you can be sure that the tuition fee will not change throughout the duration of your studies. You can pay the tuition fee once for the entire year of study or spread over a semester payment. This allows you to decide how you want to plan your expenses.

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Fees (academic year 2026/2027)

Save 1 000 € per year — throughout your entire studies

INTERNATIONAL REGIONAL SCHOLARSHIP (IRS)

The International Regional Scholarship (IRS) is a permanent reduction of your annual tuition fee designed to support international students and make high-quality education more accessible. Candidates with citizenship of one of the 30 selected countries are entitled to the scholarship for the entire duration of their studies. The discount is reflected in your tuition fee based on the country selected in your application.

Annual and semester-based pricing
Programme name	With Scholarship (IRS)	Regular tuition
Management	3100 € / year or 1700 € / semester*	4100 € / year or 2200 € / semester*

*Semester payment is possible from the second year of studies.

Check Countries eligible for the International Regional Scholarship

Albania

Armenia

Azerbaijan

Belarus

Bosnia and Herzegovina

Bulgaria

Croatia

Estonia

Georgia

Kazakhstan

Kosovo

Kyrgyzstan

Latvia

Lithuania

Moldova

Mongolia

Montenegro

North Macedonia

Philippines

Romania

Serbia

Slovakia

Slovenia

Tajikistan

Türkiye

Turkmenistan

Ukraine

Uzbekistan

Vietnam

Latin America and the Caribbean countries

Scholarships - easier than you think

While studying at VIZJA University, you can take advantage of a wide range of financial support from the state budget and European funds, as well as benefit from special discounts with VIZJA University discount program

You can submit most scholarship applications quickly and easily through your online account.