Marketing and Advertising
Undergraduate (Bachelor)
Management
Why You should choose this study programme
Studies on this specialization prepare to effective management of marketing processes in a company, use of marketing tools and professional creation of marketing strategy oriented on searching attractive sales markets,
predicting and satisfying consumers’ needs, building organization’s image and brand, as well as ability to cooperate with organizations providing marketing services.
What You can do after this study programme
As a graduate of this specialization, you will join the group of experts sought by advertising agencies, marketing departments or sales support departments in companies and enterprises. You will also easily find yourself in the role of analyst, consultant, manager or project manager.
This programme
is for You, if:
New requirements for visa applications
Note: important information for bachelor’s degree candidates (first-cycle studies)
In line with the new requirements for visa applications introduced by Polish consulates around the world, candidates applying for a student visa are now required to submit a document confirming their eligibility to apply for a bachelor’s degree (first-cycle studies), issued by the Polish Education Superintendent Office (in Polish – Kuratorium Oświaty). Previously, this document could be provided after arrival in Poland, but under the new regulations, it must be submitted along with the visa application. The procedure for master’s degree candidates remains unchanged.
While the new requirement may slightly extend the visa process, the UEHS is fully prepared to support bachelor’s degree candidates throughout this period. To ensure there are no disruptions to their education, candidates who cannot arrive in Poland before the start of classes will be able to participate in lectures online via MS Teams.
We also have developed a range of effective solutions to provide comprehensive assistance in obtaining the required documents. Our support includes:
- preparing the necessary paperwork
- certified translations into Polish
- submitting the application to the Education Superintendent Office
- promptly ensuring the recognized diploma is sent back to the candidate’s home country.
Would you like more information and support? READ MORE
Degree programme and study structure
FRIST-CYCLE STUDIES (UNDERGRADUATE STUDIES)
The curriculum covers the issues of management science and related disciplines, concerning the essence, regularities and problems of enterprise and other organizations.
First year of study
The first year of study is dominated by subjects which, irrespective of the chosen field of study, will provide a broad horizon of thinking and an understanding of the concepts and basic issues in a particular field of study. As a result, you will acquire knowledge and skills that will make it easier for you to find your place in many different professions in the future and prepare you to undertake interdisciplinary projects, which is nowadays particularly important and appreciated on the labour market. From the second semester onwards, classes introduce in more detail the content specific to the chosen field of study.
| Subject name | Cummulative amount of ECTS points | Lecture method | Cummulative amount of hours (FT/PT) |
| Introduction to the Study of State and Law | 5 | L | 30/24 |
| Introduction to psychology | 5 | L | 30/24 |
| Organisation and management theory | 5 | L | 30/24 |
| Fundamentals of economics | 5 | L | 30/24 |
| Fundamentals of social communication | 4 | L | 30/16 |
| Academic skills | 1 | L | 15/8 |
| Introduction to philosophy | 5 | L | 35/20 |
| OHS | 0 | L | 8/8 |
| Subject name | Cummulative amount of ECTS points | Lecture method | Cummulative amount of hours (FT/PT) |
| Research methodology in social sciences | 4 | L | 30/16 |
| Project management | 3 | L | 30/16 |
| Fundamentals of private and public finance | 4 | L | 30/24 |
| Fundamentals of business law | 2 | L | 30/16 |
| Basics of accounting | 5 | L, T | 60/40 |
| Quantitative methods - statistics | 5 | L, T | 60/40 |
| Organisational management | 4 | L | 30/24 |
| Fundamentals of spreadsheets | 1 | LAB | 15/8 |
| Foreign language | 2 | LEKT | 30/16 |
| Sports and recreational activities | 0 | T | 30/0 |
L – lecture; T – tutorials; D – discussion; LEKT – foreign language classes; WS – workshops; PR – practicum/internship; LAB – laboratory
Second year of study
In the second year, subjects focused on the chosen field of study are introduced to the programme. They enable you to deepen your knowledge and acquire the competences necessary to understand and practically apply knowledge of finance and accounting in different spheres of economic activity.
| Subject name | Cummulative amount of ECTS points | Lecture method | Cummulative amount of hours (FT/PT) |
| Human capital management | 5 | L, T | 60/40 |
| Corporate finance | 7 | L, T | 60/40 |
| Microeconomics | 6 | L, T | 60/40 |
| Basics of marketing | 4 | L | 30/24 |
| Organisational behaviour | 3 | L | 30/24 |
| Knowledge management | 3 | L | 30/16 |
| Foreign language | 2 | LEKT | 30/16 |
| Sports and recreation activities | 0 | T | 30/0 |
| Subject name | Cummulative amount of ECTS points | Lecture method | Cummulative amount of hours (FT/PT) |
| Financial analysis of a company | 6 | L, T | 60/40 |
| Marketing research | 5 | L, T | 60/40 |
| Macroeconomics | 4 | L | 30/24 |
| Fundamentals of public relations | 4 | L | 30/16 |
| Change management | 3 | L | 30/16 |
| Quality management | 3 | L | 30/16 |
| Risk management | 3 | L | 30/16 |
| Foreign language | 2 | LEKT | 30/16 |
L – lecture; T – tutorials; D – discussion; LEKT – foreign language classes; WS – workshops; PR – practicum/internship; LAB – laboratory
Third year of study
In the third year, you can choose subjects from the specialisation Marketing in Enterprises to gain specialised preparation in this area. You can choose 4 of the 6 specialisation subjects on each semester
| Subject name | Cummulative amount of ECTS points | Lecture method | Cummulative amount of hours (FT/PT) |
| Foreign language | 3 | LEKT | 30/16 |
| Methodology of project preparation | 3 | D | 30/16 |
| School of business practitioners 1 | 3 | D | 30/16 |
| Information technology in management | 4 | D | 30/16 |
| Basics of advertising | 5 | L, T | 60/40 |
| Fundamentals of negotiation and mediation | 5 | L, T | 60/40 |
| Operational controlling | 4 | D | 45/24 |
| Brand management | 4 | D | 45/24 |
| Subject name | Cummulative amount of ECTS points | Lecture method | Cummulative amount of hours (FT/PT) |
| School of Business Practitioners 2 | 2 | D | 24/16 |
| Sustainable development finance / Globalisation of the economy (elective) | 3 | L | 30/16 |
| Social project | 7 | D | 30/24 |
| Marketing in trade and services | 5 | L, T | 60/40 |
| Competitive strategies | 5 | L, T | 60/40 |
| Psychology of advertising | 4 | D | 45/24 |
| Consumer behaviour | 4 | D | 45/24 |
L – lecture; T – tutorials; D – discussion; LEKT – foreign language classes; WS – workshops; PR – practicum/internship; LAB – laboratory
Tuition fees
Fixed tuition - flexible payments
By choosing to study at UEHS, you can be sure that the tuition fee will not change throughout the duration of your studies. You can pay the tuition fee once for the entire year of study or spread over a semester payment. This allows you to decide how you want to plan your expenses.
Fees (academic year 2024/2025)
| Year of study | Annually | Per semester* |
| I | 2700 € | 1500 € |
| II | 2700 € | 1500 € |
| III | 2700 € | 1500 € |
*Semester payment is possible from the second year of studies.
| Year of study | Annually | Per semester* |
| I | 3700 € | 2000 € |
| II | 3700 € | 2000 € |
| III | 3700 € | 2000 € |
*Semester payment is possible from the second year of studies.
EU and other countries group
This group includes citizens of the countries member states of the European Union and the following countries citizens: Azerbaijan, Belarus, Bosnia and Herzegovina, Montenegro, Georgia, Kazakhstan, Kosovo, Kyrgyzstan, Latin America, Macedonia, Moldova, Russia, Serbia, Tajikistan, Turkey, Turkmenistan, Ukraine, Uzbekistan.
Other countries
The citizens of all the remaining countries.
Study in Polish!
Do you want to study at UEHS in Polish? It is possible! We have prepared a special program for international students to acquire the skills necessary for active study in Polish and for academic, social and everyday life in Poland.
The Comprehensive Polish Language Program for International Students is:
- part of The UEHS Foundation Program, which is a comprehensive preparation for starting regular Bachelor's or Master's studies in Polish at UEHS
- a course aimed at two groups of international students: students with knowledge of a Slavic language (Russian, Ukrainian, Czech etc.) and students without prior knowledge of any Slavic language
- a chance for immersion in Polish society and culture, authentic experience of life in Poland and broad career prospects on the Polish labour market
More details coming soon!
Scholarships - easier than you think
While studying at UEHS, you can take advantage of a wide range of financial support from the state budget and European funds, as well as benefit from special discounts with UEHS discount program
You can submit most scholarship applications quickly and easily through your online account.
In the academic year 2022/2023, the University of Economics and Humanities in Warsaw awarded 350 Rector’s Scholarships, ranging from PLN 525 /month to PLN 1025 /month, depending on the average or achievements. For outstanding sport, artistic or scientific achievements, the Scholarship Committee awarded scholarships of PLN 600 /month.
Detailed information on the possibility of applying for the Rector’s Scholarship is available in the “MojeAEH” system.
A sports scholarship may be awarded to a student who excels in sport achievements at least national level. In addition we also encourage our students to take part in additional support programs- eg. the National Academic Representation.
Young sportsmen can count on financial support in the amount of PLN 600 /month.
Detailed information on the possibility of applying for sports scholarship is available in the “MojeAEH” system.
A scholarship for people with disabilities may be awarded to a student who has a disability certificate, a disability degree certificate, a ZUS certifying physician’s certificate, a disability group certificate or a certificate of permanent or long-term incapacity to work on a farm.
In the 2022/2023 academic year, depending on the degree of disability, 150 scholarships for people with disabilities were awarded, ranging from PLN 1275 /month to PLN 1575 /month.
Detailed information on the possibility of applying for a scholarship for people with disabilities is available in the “MojeAEH” system.
The allowance is a form of emergency financial assistance. Any student who found himself temporarily in a difficult life situation resulting from random events beyond the student’s control can apply for it.The allowance may be granted twice in one academic year, and the allowance is not granted twice for the same random event. Difficult life situations caused by the COVID-19 pandemic are an exception.
In 2021, we granted 40 allowances for a total of PLN 197,200. The allowances, depending on the student’s situation, were paid in the amount of PLN 3,000 to PLN 5,000 at a time.
Detailed information on the possibility of applying for the allowance is available in the “MojeAEH” system.
2022/2023 academic year
355 Rector’s Scholarships
179 social scholarships
181 scholarships for people with disabilities
PLN 1,890,289.35 was spent in 2019/2020 on scholarships
PLN 2,911,662.50 was spent in 2020/2021 on scholarships
PLN 4,158,177.00 was spent in 2021/2022 on scholarships
PLN 7,829,950.00 was spent in 2022/2023 on scholarships
Rector’s Scholarship – highest average: 5,44
