Marketing Business Management
Graduate (Master)
Management
Why You should choose this study programme
The concept of marketing business management and ensuring that customer requirements constantly influence the shape and quality of the offer is now widely used in all areas of management in companies and organizations around the world.
By studying this specialization you will learn modern management methods, you will learn to use advanced IT tools and you will learn how to effectively increase quality in the organization.
What You can do after this study programme
After graduation, you will open the door to a career in promotion and marketing, both in the public and private sectors, government and local government administration, advertising agencies, social and non-governmental organizations, public relations agencies, in opinion-forming mass media: press, radio, television, social media and many other national and international organizations.
This programme
is for You, if:
Degree programme and study structure
second-cycle studies (graduate studies)
The education model is focused on management subjects and specialization subjects.
First year of study
The first two semesters comprise courses taken together for all students in a given field of study.
| Subject name | Cummulative amount of ECTS points | Lecture method | Cummulative amount of hours (FT/PT) |
| STATISTICAL METHODS | 7 | L, T | 60/40 |
| ENTERPRISE | 7 | L, T | 60/40 |
| PUBLIC RELATIONS | 3 | L | 30/16 |
| MANAGEMENT CONCEPTS | 4 | L | 30/24 |
| CULTURE AND ETHICS | 5 | L | 30/16 |
| CIVIL LAW | 4 | L | 30/24 |
| OHS | 0 | L | 8/8 |
| Subject name | Cummulative amount of ECTS points | Lecture method | Cummulative amount of hours (FT/PT) |
| STRATEGIC MANAGEMENT | 5 | L, T | 60/40 |
| THE ART OF NEGOTIATION | 5 | L, T | 60/40 |
| INTERNATIONAL MARKETING | 5 | L | 30/24 |
| COMMERCIAL LAW | 4 | L | 30/24 |
| MODERN BUSINESS PROCESS MANAGEMENT | 4 | L | 30/16 |
| Advanced IT tools in business | 5 | K | 30/16 |
| Foreign language | 2 | LEKT | 30/16 |
Second year of study
In the second year, you can choose courses in Marketing Management to gain specialist training in this area. In semester III you should choose two out of three courses conducted in the form of lectures and discussions, and two out of three courses in the form of seminars. In semester IV – you must choose three of the four courses taught in the form of seminar.
| Subject name | Cummulative amount of ECTS points | Lecture method | Cummulative amount of hours (FT/PT) |
| Foreign language | 3 | LEKT | 30/16 |
| Personal finance management / Artificial intelligence in management (elective) | 3 | L | 30/16 |
| Project management methodology | 6 | L, T | 60/40 |
| Internet marketing and e-commerce | 6 | L, T | 60/40 |
| Marketing management | 4 | D | 30/16 |
| Innovation management | 4 | D | 30/16 |
| Diploma seminar | 4 | D | 30/16 |
| Subject name | Cummulative amount of ECTS points | Lecture method | Cummulative amount of hours (FT/PT) |
| Property Management / Information Security Management (elective) | 3 | L | 30/16 |
| Marketing on the enterprise market | 5 | D | 30/24 |
| Strategic marketing management | 5 | D | 30/24 |
| Sales and distribution management | 5 | D | 30/24 |
| Diploma seminar | 12 | D | 30/16 |
Starting from semester three, students also participate in a undergraduate thesis seminar, during which they prepare their master’s thesis under the supervision of a supervisor. The diploma examination with a thesis defence concludes the studies and allows for the award of the Master’s degree.
Tuition fees
Fixed tuition - flexible payments
By choosing to study at UEHS, you can be sure that the tuition fee will not change throughout the duration of your studies. You can pay the tuition fee once for the entire year of study or spread over a semester payment. This allows you to decide how you want to plan your expenses.
Fees (academic year 2024/2025)
| Year of study | Annually | Per semester* |
| I | 2900 € | 1600 € |
| II | 2900 € | 1600 € |
*Semester payment is possible from the second year of studies.
| Year of study | Annually | Per semester* |
| I | 3900 € | 2100 € |
| II | 3900 € | 2100 € |
*Semester payment is possible from the second year of studies.
EU and other countries group
This group includes citizens of the countries member states of the European Union and the following countries citizens: Azerbaijan, Belarus, Bosnia and Herzegovina, Montenegro, Georgia, Kazakhstan, Kosovo, Kyrgyzstan, Latin America, Macedonia, Moldova, Russia, Serbia, Tajikistan, Turkey, Turkmenistan, Ukraine, Uzbekistan.
Other countries
The citizens of all the remaining countries.
Study in Polish!
Do you want to study at UEHS in Polish? It is possible! We have prepared a special program for international students to acquire the skills necessary for active study in Polish and for academic, social and everyday life in Poland.
The Comprehensive Polish Language Program for International Students is:
- part of The UEHS Foundation Program, which is a comprehensive preparation for starting regular Bachelor's or Master's studies in Polish at UEHS
- a course aimed at two groups of international students: students with knowledge of a Slavic language (Russian, Ukrainian, Czech etc.) and students without prior knowledge of any Slavic language
- a chance for immersion in Polish society and culture, authentic experience of life in Poland and broad career prospects on the Polish labour market
More details coming soon!
Scholarships - easier than you think
While studying at UEHS, you can take advantage of a wide range of financial support from the state budget and European funds, as well as benefit from special discounts with UEHS discount program
You can submit most scholarship applications quickly and easily through your online account.
In the academic year 2022/2023, the University of Economics and Humanities in Warsaw awarded 350 Rector’s Scholarships, ranging from PLN 525 /month to PLN 1025 /month, depending on the average or achievements. For outstanding sport, artistic or scientific achievements, the Scholarship Committee awarded scholarships of PLN 600 /month.
Detailed information on the possibility of applying for the Rector’s Scholarship is available in the “MojeAEH” system.
A sports scholarship may be awarded to a student who excels in sport achievements at least national level. In addition we also encourage our students to take part in additional support programs- eg. the National Academic Representation.
Young sportsmen can count on financial support in the amount of PLN 600 /month.
Detailed information on the possibility of applying for sports scholarship is available in the “MojeAEH” system.
A scholarship for people with disabilities may be awarded to a student who has a disability certificate, a disability degree certificate, a ZUS certifying physician’s certificate, a disability group certificate or a certificate of permanent or long-term incapacity to work on a farm.
In the 2022/2023 academic year, depending on the degree of disability, 150 scholarships for people with disabilities were awarded, ranging from PLN 1275 /month to PLN 1575 /month.
Detailed information on the possibility of applying for a scholarship for people with disabilities is available in the “MojeAEH” system.
The allowance is a form of emergency financial assistance. Any student who found himself temporarily in a difficult life situation resulting from random events beyond the student’s control can apply for it.The allowance may be granted twice in one academic year, and the allowance is not granted twice for the same random event. Difficult life situations caused by the COVID-19 pandemic are an exception.
In 2021, we granted 40 allowances for a total of PLN 197,200. The allowances, depending on the student’s situation, were paid in the amount of PLN 3,000 to PLN 5,000 at a time.
Detailed information on the possibility of applying for the allowance is available in the “MojeAEH” system.
2022/2023 academic year
355 Rector’s Scholarships
179 social scholarships
181 scholarships for people with disabilities
PLN 1,890,289.35 was spent in 2019/2020 on scholarships
PLN 2,911,662.50 was spent in 2020/2021 on scholarships
PLN 4,158,177.00 was spent in 2021/2022 on scholarships
PLN 7,829,950.00 was spent in 2022/2023 on scholarships
Rector’s Scholarship – highest average: 5,44
