Luxury Business
Undergraduate (Bachelor)
Luxury Business
Why are these studies worth choosing?
Are you fascinated by the world of exclusive brands and the concept of luxury in both cultural and economic contexts? Choose a modern degree programme that opens the door to a dynamic industry where prestige, innovation, and global marketing strategies come together! The Bachelor’s degree in Luxury Business at VIZJA University is designed for future specialists in the premium market who want to build strong luxury brands and manage their image on an international scale – based on solid knowledge of economics and management, while understanding the specific nature of the industry and the most effective business practices.
The curriculum covers topics such as luxury brand management, sensory marketing, communication strategies, premium consumer psychology, as well as ethics and sustainability in the world of high-end business. During your studies, you will explore how the luxury sector operates in industries such as fashion, jewellery, cosmetics, hospitality, real estate, and automotive. You will also develop the skills and competences needed to work in branding agencies, consulting firms, international fashion houses, and premium start-ups – thanks to practice-oriented classes focused on case studies and delivered in collaboration with experts from the luxury goods industry.
What can you do after graduation?
Completing the Luxury Business programme at VIZJA University gives you a strong foundation for building a career in the most prestigious segments of the market – from fashion and jewellery brands, to luxury cosmetics and perfumes, and even exclusive hospitality, real estate, and the premium automotive sector. You could work as a brand manager, luxury marketing specialist, VIP client advisor, boutique manager, or consultant for premium brand strategy and development. The knowledge and skills you gain during your studies will also help you confidently and effectively grow your own premium brand, product, or service.
This programme
is for you if:
You are interested in the world of luxury and want to understand how global premium brands operate.
You have an analytical mindset and think with a long-term perspective.
You want to build a career in an industry that combines aesthetics, strategy, and international business.
New requirements for visa applications
Note: important information for bachelor’s degree candidates (first-cycle studies)
In line with the new requirements for visa applications introduced by Polish consulates around the world, candidates applying for a student visa are now required to submit a document confirming their eligibility to apply for a bachelor’s degree (first-cycle studies), issued by the Polish Education Superintendent Office (in Polish – Kuratorium Oświaty). Previously, this document could be provided after arrival in Poland, but under the new regulations, it must be submitted along with the visa application. The procedure for master’s degree candidates remains unchanged.
While the new requirement may slightly extend the visa process, the VIZJA University is fully prepared to support bachelor’s degree candidates throughout this period. To ensure there are no disruptions to their education, candidates who cannot arrive in Poland before the start of classes will be able to participate in lectures online via MS Teams.
We also have developed a range of effective solutions to provide comprehensive assistance in obtaining the required documents. Our support includes:
- preparing the necessary paperwork
- certified translations into Polish
- submitting the application to the Education Superintendent Office
- promptly ensuring the recognized diploma is sent back to the candidate’s home country.
Would you like more information and support? READ MORE
Curriculum and study structure
Bachelor's studies
The Luxury Business programme at VIZJA University has been designed to provide students with practical preparation for working in the premium brand and luxury goods and services sector. It combines a solid foundation in economics, management, and marketing with specialised knowledge in image strategy, premium consumer behaviour, emotional branding, and the functioning of the luxury market in an international context.
The content of the study program may change as a result of efforts to improve the quality of education and adapt the teaching offer to the current challenges of the labor market. Each change is approved by the University Senate and introduced with the aim of preparing students for their future careers in the best possible way.
Tuition fees
Fixed tuition - flexible payments
By choosing to study at VIZJA University, you can be sure that the tuition fee will not change throughout the duration of your studies. You can pay the tuition fee once for the entire year of study or spread over a semester payment. This allows you to decide how you want to plan your expenses.
Fees (academic year 2025/2026)
| Year of study | Annually | Per semester* |
| I | 3800 € | 2050 € |
| II | 3800 € | 2050 € |
| III | 3800 € | 2050 € |
*Semester payment is possible from the second year of studies.
| Year of study | Annually | Per semester* |
| I | 3800 € | 2050 € |
| II | 3800 € | 2050 € |
| III | 3800 € | 2050 € |
*Semester payment is possible from the second year of studies.
EU and other countries group
This group includes citizens of the countries member states of the European Union and the following countries citizens: Azerbaijan, Belarus, Bosnia and Herzegovina, Montenegro, Georgia, Kazakhstan, Kosovo, Kyrgyzstan, Latin America, Macedonia, Moldova, Russia, Serbia, Tajikistan, Turkey, Turkmenistan, Ukraine, Uzbekistan.
Other countries
The citizens of all the remaining countries.
Scholarships - easier than you think
While studying at VIZJA University, you can take advantage of a wide range of financial support from the state budget and European funds, as well as benefit from special discounts with VIZJA University discount program
You can submit most scholarship applications quickly and easily through your online account.
In the academic year 2023/2024, VIZJA University awarded 800 Rector’s Scholarships, ranging from PLN 400 /month to PLN 1000 /month, depending on the average or achievements. For outstanding sport, artistic or scientific achievements, the Scholarship Committee awarded scholarships of PLN 600 /month.
Detailed information on the possibility of applying for the Rector’s Scholarship is available in the dean’s system.
A sports scholarship may be awarded to a student who excels in sport achievements at least national level. In addition we also encourage our students to take part in additional support programs- eg. the National Academic Representation.
Young sportsmen can count on financial support in the amount of PLN 600 /month.
Detailed information on the possibility of applying for sports scholarship is available in the dean’s system.
A scholarship for people with disabilities may be awarded to a student who has a disability certificate, a disability degree certificate, a ZUS certifying physician’s certificate, a disability group certificate or a certificate of permanent or long-term incapacity to work on a farm.
In the 2023/2024 academic year, depending on the degree of disability, 350 scholarships for people with disabilities were awarded, ranging from PLN 1700 /month to PLN 1900 /month.
Detailed information on the possibility of applying for a scholarship for people with disabilities is available in the dean’s system.
The allowance is a form of emergency financial assistance. Any student who found himself temporarily in a difficult life situation resulting from random events beyond the student’s control can apply for it.The allowance may be granted twice in one academic year, and the allowance is not granted twice for the same random event.
In 2024, we granted 51 allowances for a total of PLN 255 000. The allowances, depending on the student’s situation, were paid in the amount of PLN 2,000 to PLN 5,000 at a time.
Detailed information on the possibility of applying for the allowance is available in the dean’s system.
2023/2024 academic year
800 Rector’s Scholarships
51 allowances
350 scholarships for people with disabilities
12 500 000 PLN was spent in 2023/2024 on scholarships
PLN 1,890,289.35 was spent in 2019/2020 on scholarships
PLN 2,911,662.50 was spent in 2020/2021 on scholarships
PLN 4,158,177.00 was spent in 2021/2022 on scholarships
PLN 7,829,950.00 was spent in 2022/2023 on scholarships
Rector’s Scholarship – highest average: 5,44
