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Social Media and Digital Marketing

Type:
Undergraduate (Bachelor)

Field of study:
Social Media and Digital Marketing

Type:

Undergraduate (Bachelor)

Field of study:

Social Media and Digital Marketing

Duration of study:

3 years (6 semesters)

Mode:

full-time

Obtained title:

bachelor's degree

Language:

English | Polish

Why choose this field of study?

Social media is now a key area of communication for brands, institutions, organisations and online creators. It is a space where not only creativity counts, but also the ability to plan campaigns, understand audiences, analyse data and consciously build a brand image. The Social Media and Digital Marketing programme at VIZJA University will help you better understand how modern online communication works and how to apply it in your professional practice and business development.

The programme combines creative, communication and business perspectives. This means that, in addition to learning how to create professional content, develop your personal brand and communicate on social media, you will also learn the basics of planning activities from an organisational, economic and analytical perspective. This will make it easier for you to understand how to make decisions based not only on ideas, but also on goals, data and the real needs of your audience.

Social Media and Digital Marketing – what sets us apart?

The programme combines creative and business skills, allowing you to turn your passions into a lucrative career.
The teaching staff consists of lecturers with a practical approach and industry experience.
During your studies, you will build a solid portfolio and develop your own media project.

Social Media and Digital Marketing – what can you do after graduation?

You will have the knowledge and practical skills necessary to professionally manage communication, promotional and business activities online, including: The programme will prepare you both to develop your own creative online business and to work in marketing departments, advertising agencies or PR firms.

creating and developing brand image, content and communication across various social media platforms;
planning and promoting products and services through digital channels;
managing content, campaigns and online communication strategies.

Partners

This program
is for you if:

You are a creative, dynamic person open to new challenges and technologies.

You are looking for a practical and modern course.

You want to learn from the best specialists in the influencer and digital marketing business.

Admission rules and regulations

Note: important information for 2025 candidates

Please read carefully the application procedures in line with the changes introduced by the Polish Ministry of Science and Higher Education in 2025.

Apply online

Programme and structure of studies

Undergraduate studies
(bachelor’s degree)

Number of credits

180 ECTS credits

(European Credit Transfer and Accumulation System)

Duration

3 years (6 semesters)

Degree obtained upon graduation

a bachelor's degree

The bachelor’s degree in Social Media and Digital Marketing at VIZJA University is designed for people who want to link their development and professional future with professional activities in the field of social media and e-commerce. Students learn practical skills in creating and promoting themselves on the Internet, as well as comprehensive business and marketing activities, including planning and impact analysis. The program culminates in a bachelor’s degree based on an original social media project, which replaces the requirement to write a traditional bachelor’s thesis.

FIRST YEAR OF STUDY

Students participate in a variety of practice-oriented courses to develop business, creative and marketing skills from their first year. This stage (the 1st semester) also includes general courses, which in any field of study are necessary for higher education and understanding of further field-specific issues.

SEMESTER I

Study programme – SEMESTER I
Subject name	Cummulative amount of ECTS points	Lecture method	Cummulative amount of hours (FT/PT)
Health and Safety	0	8/8	8/8
Academic Skills	1	15/8	15/8
Introduction to Philosophy / Anthropology (Elective)	5	30/16	30/16
Introduction to Psychology	5	30/24	30/24
Fundamentals of Social Communicaton	4	30/16	30/16
Organisation and Management Theory / Introduction to the Study of State and Law (Elective)	5	30/24	30/24
Self-presentation and Self-creation in Social Media	5	30/16	30/16
Fundamentals of Economics	5	30/24	30/24

SEMESTER II

Study programme – SEMESTER II
Subject name	Cummulative amount of ECTS points	Lecture method	Cummulative amount of hours (FT/PT)
Sports and Recreation	0	30/0	30/0
Foreign language II (Elective)	2	30/16	30/16
Fundamentals of Accounting / Fundamentals of Private and Public Finance (Elective)	5	30/24	30/24
Omnichannel Marketing	4	30/16	30/16
Creative Writing& Copywriting	4	30/16	30/16
Building a Social Media Strategy	5	60/32	60/32
Creating Podcasts	5	60/32	60/32
Research Methods and Techniques	5	30/16	30/16

SECOND YEAR OF STUDY

In the second year, more topics related to the practical side of working in social media emerge. In addition to courses that develop creative talents and portfolios, students will also learn tools for business and strategic social media analytics, social media campaign creation, or audio and video editing. The program also takes into account the necessary legal and economic issues related to creative activities and digital marketing.

SEMESTER III

Study programme – SEMESTER III
Subject name	Cummulative amount of ECTS points	Lecture method	Cummulative amount of hours (FT/PT)
Sports and Recreation	0	30/0	30/0
Foreign language II (Elective)	2	30/16	30/16
Microeconomics	4	30/24	30/24
Building a Personal Brand	4	30/16	30/16
Press, Media and Intellectual Property Law	4	45/24	45/24
Financial Accounting / Corporate Finance (Elective)	4	30/24	30/24
Building a Business in the Media Industry	4	30/16	30/16
Camera Work and Video Editing	5	60/32	60/32
Media Relations	3	30/16	30/16

SEMESTER IV

Study programme – SEMESTER IV
Subject name	Cummulative amount of ECTS points	Lecture method	Cummulative amount of hours (FT/PT)
Foreign Language III (Elective)	2	30/16	30/16
Search Engine Optimization (SEO) / Website Development (Elective)	3	30/16	30/16
Macroeconomics	4	30/24	30/24
Scenario Development	3	30/16	30/16
Voiceover / Rhetoric and Eristic in Social Media (Elective)	3	30/16	30/16
Influencer Marketing	4	60/32	60/32
Social Media Analytical Tools	4	60/32	60/32
Advertising Campaigns in Digital Marketing	4	60/32	60/32
Design Thinking - Creativity Training	3	30/16	30/16

THIRD YEAR OF STUDY

The final year of study is devoted to consolidating and putting into practice the knowledge gained and acquiring further practical skills. At this stage, students will also complete an internship and prepare an original social media and digital marketing project (which replaces the obligation to write an undergraduate thesis).

SEMESTER V

Study programme – SEMESTER V
Subject name	Cummulative amount of ECTS points	Lecture method	Cummulative amount of hours (FT/PT)
Foreign Language IV (Elective)	3	30/16	30/16
Social Media Algorithms	3	60/32	60/32
Fundamentals of Computer Graphics / Media Photography and Post-production (Elective)	2	30/16	30/16
Behavioural Economics / E-commerce (Elective)	3	30/16	30/16
Briefing	2	30/16	30/16
Student Internship I (Elective)	14	360/360	360/360
Project Preparation Methodology	3	30/16	30/16

SEMESTER VI

Study programme – SEMESTER VI
Subject name	Cummulative amount of ECTS points	Lecture method	Cummulative amount of hours (FT/PT)
Trendhunting & Forecasting in Social Media	2	30/16	30/16
Ethics in Social Media	2	30/16	30/16
Social Selling	3	60/32	60/32
Image Crisis Management	2	30/16	30/16
PR in Social Media	3	60/32	60/32
Student Internship II (Elective)	14	360/360	360/360
Social Project	4	30/16	30/16

The content of the study program may change as a result of efforts to improve the quality of education and adapt the teaching offer to the current challenges of the labor market. Each change is approved by the University Senate and introduced with the aim of preparing students for their future careers in the best possible way.

Tuition fees

Fixed tuition - flexible payments

By choosing to study at VIZJA University, you can be sure that the tuition fee will not change throughout the duration of your studies. You can pay the tuition fee once for the entire year of study or spread over a semester payment. This allows you to decide how you want to plan your expenses.

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Fees (academic year 2026/2027)

Save 1 000 € per year — throughout your entire studies

INTERNATIONAL REGIONAL SCHOLARSHIP (IRS)

The International Regional Scholarship (IRS) is a permanent reduction of your annual tuition fee designed to support international students and make high-quality education more accessible. Candidates with citizenship of one of the 30 selected countries are entitled to the scholarship for the entire duration of their studies. The discount is reflected in your tuition fee based on the country selected in your application.

Annual and semester-based pricing
Programme name	With Scholarship (IRS)	Regular tuition
Social Media and Digital Marketing	2800 € / year or 1550 € / semester*	3800 € / year or 2050 € / semester*

*Semester payment is possible from the second year of studies.

Check Countries eligible for the International Regional Scholarship

Albania

Armenia

Azerbaijan

Belarus

Bosnia and Herzegovina

Bulgaria

Croatia

Estonia

Georgia

Kazakhstan

Kosovo

Kyrgyzstan

Latvia

Lithuania

Moldova

Mongolia

Montenegro

North Macedonia

Philippines

Romania

Serbia

Slovakia

Slovenia

Tajikistan

Turkey

Turkmenistan

Ukraine

Uzbekistan

Vietnam

Latin America and the Caribbean countries

Scholarships - easier than you think

While studying at VIZJA University, you can take advantage of a wide range of financial support from the state budget and European funds, as well as benefit from special discounts with VIZJA University discount program

You can submit most scholarship applications quickly and easily through your online account.