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Marketing Communication

Type:
Undergraduate (Bachelor)

Field of study:
Marketing

Type:

Undergraduate (Bachelor)

Field of study:

Marketing

Duration of study:

3 years (6 semesters)

Mode:

full-time

Obtained title:

bachelor's degree

Language:

English | Polish

Switch to the Polish version of Marketing Communication specialization page

Why are these studies worth choosing?

In today’s job market and modern business environment, the ability to understand marketing mechanisms, conduct market analysis, plan strategically, and design effective communication strategies is essential. The Marketing programme at VIZJA University provides a strong foundation for a successful career in the marketing industry—combining interdisciplinary knowledge with the practical skills needed to design, implement, and evaluate comprehensive promotional activities.

By choosing the Marketing Communication study path, you will explore effective strategies and tools for promotion, omnichannel marketing, and media relations. You will also learn how to manage customer relationships and gain insight into the specifics of building a personal brand.

This programme is ideal for those who want to create communication that inspires, engages, and drives purchasing decisions—fueling business growth and innovation. Discover the power of communication that makes an impact!

Marketing Communication – what can you do after graduation?

After completing the Marketing programme with a study path in Marketing Communication at VIZJA University, you will be prepared for a career in advertising and PR agencies, creative agencies, or marketing and promotion departments within companies, corporations, and institutions across various sectors.

You’ll be qualified to apply for widely available roles such as marketing specialist, communications officer, content writer, or social media manager. This degree will open the door to a dynamic career—whether in large corporations, innovative start-ups, or your own marketing-related business.

This programme
is for you if:

You are a communicative person, open to new technologies, and enjoy working in a team environment.

You want to develop your creative talents into the ability to create engaging content and promotional campaigns.

You see your future in a dynamic, creative, and business-oriented environment.

Admission rules and regulations

Note: important information for 2025 candidates

Please read carefully the application procedures in line with the changes introduced by the Polish Ministry of Science and Higher Education in 2025.

Apply online

Curriculum and study structure

Bachelor's studies

Number of credits

180 ECTS credits

(European Credit Transfer and Accumulation System)

Duration

3 years (6 semesters)

Degree obtained upon graduation

a bachelor’s degree

The Bachelor’s programme in Marketing at VIZJA University provides students with a comprehensive, interdisciplinary understanding of key issues in modern marketing.

As part of the Marketing Communication specialisation, you will follow a course block designed to prepare you for a professional career in planning, executing, analysing, and monitoring communication strategies.

FIRST YEAR OF STUDY

SEMESTER I

Study programme – SEMESTER I
Subject name	Cummulative amount of ECTS points	Lecture method	Cummulative amount of hours (FT/PT)
Health and Safety	0	8/8	8/8
Academic Skills	1	15/8	15/8
Introduction to Philosophy / Anthropology (Elective)	5	35/20	35/20
Basics of Social Communication	4	30/16	30/16
Introduction to Psychology	5	30/24	30/24
Organization and Management Theory	5	30/24	30/24
Basics of Economics	5	30/24	30/24
Basics of Marketing	4	30/24	30/24

SEMESTER II

Study programme – SEMESTER II
Subject name	Cummulative amount of ECTS points	Lecture method	Cummulative amount of hours (FT/PT)
Foreign Language I (Elective)	2	30/16	30/16
Sports and Recreation	0	30/0	30/0
Competitive Strategies	6	60/32	60/32
Project Management	3	30/16	30/16
Accounting Basics	5	60/40	60/40
Organization Management	4	30/24	30/24
Descriptive Statistics	4	60/40	60/40
Public Economic Law	3	30/16	30/16
Contemporary Marketing	4	45/24	45/24

SECOND YEAR OF STUDY

SEMESTER III

Study programme – SEMESTER III
Subject name	Cummulative amount of ECTS points	Lecture method	Cummulative amount of hours (FT/PT)
Foreign Language (II) (Elective)	2	30/16	30/16
Sports and Recreation	0	30/0	30/0
IT in Management	4	30/16	30/16
Market Analysis	4	60/32	60/32
Microeconomics	3	30/24	30/24
Marketing Communication	4	60/32	60/32
Brand Management	4	45/24	45/24
Consumer Behavior	4	45/24	45/24
Basics of Negotiation and Mediation	5	60/40	60/40

SEMESTER IV

Study programme – SEMESTER IV
Subject name	Cummulative amount of ECTS points	Lecture method	Cummulative amount of hours (FT/PT)
Foreign Language (III) (Elective)	2	30/16	30/16
Public Relations Basics	4	30/16	30/16
E-Commerce Law / Industrial Property Law (Elective)	3	30/16	30/16
Digital Marketing and E-Commerce	6	60/32	60/32
Marketing in Trade and Services / Financial Institution Marketing (Elective)	3	30/24	30/24
Macroeconomics	4	30/24	30/24
Quality Management	3	30/16	30/16
Marketing Research	5	60/40	60/40

THIRD YEAR OF STUDY

SEMESTER V

Study programme – SEMESTER V
Subject name	Cummulative amount of ECTS points	Lecture method	Cummulative amount of hours (FT/PT)
Foreign language (IV) (Elective)	3	30/16	30/16
Social marketing / Collaborative and impact marketing (Elective)	3	30/16	30/16
Sales strategies and techniques	3	30/16	30/16
Promotion strategies and tools	4	60/40	60/40
Building a personal brand	3	45/24	45/24
Project preparation methodology	3	30/16	30/16
Internship (Elective)	12	360/360	360/360

SEMESTER VI

Study programme – SEMESTER VI
Subject name	Cummulative amount of ECTS points	Lecture method	Cummulative amount of hours (FT/PT)
Marketing planning	3	45/24	45/24
Omnichannel marketing	3	45/24	45/24
Customer relationship management (CRM)	4	60/40	60/40
Media relations	3	45/24	45/24
Social project	4	30/16	30/16
Internship (Elective)	12	360/360	360/360

The content of the study program may change as a result of efforts to improve the quality of education and adapt the teaching offer to the current challenges of the labor market. Each change is approved by the University Senate and introduced with the aim of preparing students for their future careers in the best possible way.

Tuition fees

Fixed tuition - flexible payments

By choosing to study at VIZJA University, you can be sure that the tuition fee will not change throughout the duration of your studies. You can pay the tuition fee once for the entire year of study or spread over a semester payment. This allows you to decide how you want to plan your expenses.

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Fees (academic year 2026/2027)

Save 1 000 € per year — throughout your entire studies

INTERNATIONAL REGIONAL SCHOLARSHIP (IRS)

The International Regional Scholarship (IRS) is a permanent reduction of your annual tuition fee designed to support international students and make high-quality education more accessible. Candidates with citizenship of one of the 30 selected countries are entitled to the scholarship for the entire duration of their studies. The discount is reflected in your tuition fee based on the country selected in your application.

Annual and semester-based pricing
Programme name	With Scholarship (IRS)	Regular tuition
Marketing	3100 € / year or 1700 € / semester*	4100 € / year or 2200 € / semester*

*Semester payment is possible from the second year of studies.

Check Countries eligible for the International Regional Scholarship

Albania

Armenia

Azerbaijan

Belarus

Bosnia and Herzegovina

Bulgaria

Croatia

Estonia

Georgia

Kazakhstan

Kosovo

Kyrgyzstan

Latvia

Lithuania

Moldova

Montenegro

North Macedonia

Romania

Serbia

Slovakia

Slovenia

Tajikistan

Turkey

Turkmenistan

Ukraine

Uzbekistan

Latin America and the Caribbean countries

Scholarships - easier than you think

While studying at VIZJA University, you can take advantage of a wide range of financial support from the state budget and European funds, as well as benefit from special discounts with VIZJA University discount program

You can submit most scholarship applications quickly and easily through your online account.