Advertising
Undergraduate (Bachelor)
Marketing
Why are these studies worth choosing?
Are you curious about how companies attract customers, build meaningful relationships with their audiences, and stand out in competitive markets? Do you want to understand what makes some brands iconic while others fade away? In a world where communication and strategy are key to success, mastering the principles of marketing gives you access to career opportunities across nearly every industry.
The Bachelor’s degree in Marketing at VIZJA University equips you with the ability to combine creativity with analytical thinking—enabling you to design promotional campaigns, analyse market data, manage brands, and apply modern marketing tools to create both traditional (offline) and digital strategies.
By choosing the Advertising study path, you will gain practical knowledge and skills in planning, developing, and executing advertising campaigns across various media. You’ll explore the psychology of advertising, learn effective marketing strategies, and gain insight into organising promotional events, creating loyalty programmes, and working with creative teams, clients, and the media.
If you dream of a career that combines creativity, strategic thinking, and real influence on business growth—this programme is for you!
What can you do after graduation?
As a graduate of the Marketing programme with a study path in Advertising at VIZJA University, you will gain the competencies needed to succeed in a variety of business and creative environments. These include advertising and creative agencies, marketing, communications and advertising departments within companies and institutions across various sectors, as well as media houses, PR firms, and event agencies.
This programme prepares you for roles such as advertising specialist, media planner, content specialist, or content creator. It also lays a solid foundation for pursuing second-cycle (Master’s) studies in marketing or related fields.
In the future, you may take on managerial positions—or even launch your own advertising agency. The possibilities are wide open!
This programme
is for you if:
You are passionate about advertising, media, and marketing communication.
You enjoy creating, analysing, and finding creative solutions.
You are open-minded, communicative, and ready to work in a fast-changing professional environment.
New requirements for visa applications
Note: important information for bachelor’s degree candidates (first-cycle studies)
In line with the new requirements for visa applications introduced by Polish consulates around the world, candidates applying for a student visa are now required to submit a document confirming their eligibility to apply for a bachelor’s degree (first-cycle studies), issued by the Polish Education Superintendent Office (in Polish – Kuratorium Oświaty). Previously, this document could be provided after arrival in Poland, but under the new regulations, it must be submitted along with the visa application. The procedure for master’s degree candidates remains unchanged.
While the new requirement may slightly extend the visa process, the VIZJA University is fully prepared to support bachelor’s degree candidates throughout this period. To ensure there are no disruptions to their education, candidates who cannot arrive in Poland before the start of classes will be able to participate in lectures online via MS Teams.
We also have developed a range of effective solutions to provide comprehensive assistance in obtaining the required documents. Our support includes:
- preparing the necessary paperwork
- certified translations into Polish
- submitting the application to the Education Superintendent Office
- promptly ensuring the recognized diploma is sent back to the candidate’s home country.
Would you like more information and support? READ MORE
Curriculum and study structure
Bachelor's studies
The Bachelor’s degree in Marketing at VIZJA University offers a programme designed to provide students with comprehensive, interdisciplinary knowledge essential for understanding key aspects of modern marketing.
The course block offered within the Advertising specialisation prepares students for professional roles focused on designing, implementing, and monitoring advertising campaigns.
FIRST YEAR OF STUDY
| Subject name | Cummulative amount of ECTS points | Cummulative amount of hours (FT/PT) |
| OHS | 0 | 8/8 |
| Academic Skills | 1 | 15/8 |
| Introduction to Philosophy / Anthropology (Elective) | 5 | 35/20 |
| Basics of Social Communication | 4 | 30/16 |
| Introduction to Psychology | 5 | 30/24 |
| Organization and Management Theory | 5 | 30/24 |
| Basics of Economics | 5 | 30/24 |
| Basics of Marketing | 4 | 30/24 |
| Subject name | Cummulative amount of ECTS points | Cummulative amount of hours (FT/PT) |
| Foreign Language I (Elective) | 2 | 30/16 |
| Sports and Recreation Activities | 0 | 30/0 |
| Competitive Strategies | 6 | 60/32 |
| Project Management | 3 | 30/16 |
| Accounting Basics | 5 | 60/40 |
| Organization Management | 4 | 30/24 |
| Descriptive Statistics | 4 | 60/40 |
| Public Economic Law | 3 | 30/16 |
| Contemporary Marketing | 4 | 45/24 |
SECOND YEAR OF STUDY
| Subject name | Cummulative amount of ECTS points | Cummulative amount of hours (FT/PT) |
| Foreign Language (II) (Elective) | 2 | 30/16 |
| Sports and Recreation Activities | 0 | 30/0 |
| IT in Management | 4 | 30/16 |
| Market Analysis | 4 | 60/32 |
| Microeconomics | 3 | 30/24 |
| Marketing Communication | 4 | 60/32 |
| Brand Management | 4 | 45/24 |
| Consumer Behavior | 4 | 45/24 |
| Basics of Negotiation and Mediation | 5 | 60/40 |
| Subject name | Cummulative amount of ECTS points | Cummulative amount of hours (FT/PT) |
| Foreign Language (III) (Elective) | 2 | 30/16 |
| Public Relations Basics | 4 | 30/16 |
| E-Commerce Law / Industrial Property Law (Elective) | 3 | 30/16 |
| Digital Marketing and E-Commerce | 6 | 60/32 |
| Marketing in Trade and Services / Financial Institution Marketing (Elective) | 3 | 30/24 |
| Macroeconomics | 4 | 30/24 |
| Quality Management | 3 | 30/16 |
| Marketing Research | 5 | 60/40 |
THIRD YEAR OF STUDY
| Subject name | Cummulative amount of ECTS points | Cummulative amount of hours (FT/PT) |
| Foreign language (IV) (Elective) | 3 | 30/16 |
| Social marketing / Collaborative and impact marketing (Elective) | 3 | 30/16 |
| Sales strategies and techniques | 3 | 30/16 |
| Advertising basics | 4 | 60/40 |
| Creating loyalty programs | 3 | 45/24 |
| Project preparation methodology | 3 | 30/16 |
| Professional practice (Elective) | 12 | 360/360 |
| Subject name | Cummulative amount of ECTS points | Cummulative amount of hours (FT/PT) |
| Marketing planning | 3 | 45/24 |
| Psychology of advertising | 3 | 45/24 |
| Creating advertising campaigns | 4 | 60/40 |
| Sponsorship and event organization | 3 | 45/24 |
| Social project | 4 | 30/16 |
| Professional practice (Elective) | 12 | 360/360 |
The content of the study program may change as a result of efforts to improve the quality of education and adapt the teaching offer to the current challenges of the labor market. Each change is approved by the University Senate and introduced with the aim of preparing students for their future careers in the best possible way.
Tuition fees
Fixed tuition - flexible payments
By choosing to study at VIZJA University, you can be sure that the tuition fee will not change throughout the duration of your studies. You can pay the tuition fee once for the entire year of study or spread over a semester payment. This allows you to decide how you want to plan your expenses.
Scholarships - easier than you think
While studying at VIZJA University, you can take advantage of a wide range of financial support from the state budget and European funds, as well as benefit from special discounts with VIZJA University discount program
You can submit most scholarship applications quickly and easily through your online account.
In the academic year 2023/2024, VIZJA University awarded 800 Rector’s Scholarships, ranging from PLN 400 /month to PLN 1000 /month, depending on the average or achievements. For outstanding sport, artistic or scientific achievements, the Scholarship Committee awarded scholarships of PLN 600 /month.
Detailed information on the possibility of applying for the Rector’s Scholarship is available in the dean’s system.
A sports scholarship may be awarded to a student who excels in sport achievements at least national level. In addition we also encourage our students to take part in additional support programs- eg. the National Academic Representation.
Young sportsmen can count on financial support in the amount of PLN 600 /month.
Detailed information on the possibility of applying for sports scholarship is available in the dean’s system.
A scholarship for people with disabilities may be awarded to a student who has a disability certificate, a disability degree certificate, a ZUS certifying physician’s certificate, a disability group certificate or a certificate of permanent or long-term incapacity to work on a farm.
In the 2023/2024 academic year, depending on the degree of disability, 350 scholarships for people with disabilities were awarded, ranging from PLN 1700 /month to PLN 1900 /month.
Detailed information on the possibility of applying for a scholarship for people with disabilities is available in the dean’s system.
The allowance is a form of emergency financial assistance. Any student who found himself temporarily in a difficult life situation resulting from random events beyond the student’s control can apply for it.The allowance may be granted twice in one academic year, and the allowance is not granted twice for the same random event.
In 2024, we granted 51 allowances for a total of PLN 255 000. The allowances, depending on the student’s situation, were paid in the amount of PLN 2,000 to PLN 5,000 at a time.
Detailed information on the possibility of applying for the allowance is available in the dean’s system.
2023/2024 academic year
800 Rector’s Scholarships
51 allowances
350 scholarships for people with disabilities
12 500 000 PLN was spent in 2023/2024 on scholarships
PLN 1,890,289.35 was spent in 2019/2020 on scholarships
PLN 2,911,662.50 was spent in 2020/2021 on scholarships
PLN 4,158,177.00 was spent in 2021/2022 on scholarships
PLN 7,829,950.00 was spent in 2022/2023 on scholarships
Rector’s Scholarship – highest average: 5,44
